With its wide range of embellishment, cleaning and maintenance products for cars and motorcycles, GS27 has established itself as a reference on the French market, with innovative, eco-responsible and easy-to-use products.
Beautify, clean and maintain your entire car
As early as 1968, Serge Gauthier, an automobile enthusiast, wanted to protect his car and make it shine with a thousand lights. After launching a product himself, he created his own brand inspired by his initials: GS27. For more than 50 years, the company has evolved well, without ever renouncing the values which have guided it since its creation. ” The desire is always the same: to offer the best possible quality and performance on our products, always with ease of use. », Explains Alexandre Cognée, CEO of GS27. Thus, today, the brand offers a wide range of embellishment, cleaning and maintenance products for the whole car (bodywork, rim, glazing, textile, plastic, etc.), but also for motorcycles and bicycles.
Innovation as a spearhead
By adapting each of its products to a specific surface and use, GS27 continues to develop the products for which it is famous. The Titanium Ceramic Polish, which takes its origin from the brand’s first product, combines the protection of the bodywork with a very shiny appearance and a water-repellent effect, thanks to the addition of ceramic technology. In addition, the optics treatment kit makes it possible to clean the headlight optics without disassembly in order to maintain optimal visibility and to validate its technical control. Another innovation which has met with particularly striking success: Diesel Detox. This additive, which slips directly into the Diesel approximately every 20,000 kilometers, limits vehicle pollution, its consumption and cleans the EGR valve.
An eco-responsible policy
As if that were not enough, GS27 was the first French company to embark on the eco-responsible maintenance of bodywork, in 2007, by being the French precursor of waterless cleaning products. Today, the brand continues on its way. ” Within our Pure Ecocert range, we offer products based on ingredients of natural origin and vegetable plastic cans. This is one of the things that we always want to develop more », Adds Alexandre Cognée. From now on, GS27’s next step is to reduce single-use plastic for all of its product lines, while accentuating its well-established international presence, with representation in around thirty countries.
If GS27 products are guided by ease of use for all, the site provides its customers with video tutorials for its entire catalog. Taking care of your car now means giving to everyone.