In community management, YouTube turns out to be a very effective network. You should know that it is the 2nd search engine in the world, behind its owner Google. It is therefore a platform where natural referencing plays a very important role, because it allows to work the positioning of its videos, if we consider the rules of Google and its algorithm.
Trends on YouTube
For a community manager, it is therefore interesting to know and work on SEO. At the same time, we must not neglect target trends on YouTube. On the platform, the videos that appear in trending are usually the ones that register a large number of views in a very short time. But make your videos appear in the trends on YouTube is far from being a trivial matter.
As a community manager, you will need to select the content to be placed among the most popular. You should know that the algorithm is based on well-defined criteria, in order to highlight the most relevant videos for Internet users. How to ensure that the contents of your chain YouTube are part of the trends.
This is what we will cover below. The other solution would be to go through a new service, allowing you to maximize your chances ofbe trending on YouTube. You will be able to discover the SupremeBoost site which will allow you to have more likes and subscribers views on your videos. Whatever may be said, these are widely used services to boost the visibility of YouTube channels. Influencers like stars, as well as many YouTube channel owners use this leverage.
1. The number of YouTube views of the video
It’s no longer a secret that content that appeals to a large audience appears in trend YouTube very quickly. Instead of directly targeting this place, therefore have as specific objective n ° 1, the increase of number of views of your videos on YouTube.
Being an essential condition for appearing in popular videos, working on this parameter should therefore be your number one concern for your community management.
For that, do not hesitate to treat in your videos hot topics or which are sources of big buzz. The suggested technique consists in surfing the news in order to arouse the interest of users and thus encourage them to watch your content.
Many YouTubers have understood that this technique works and do not hesitate to use it to gain popularity. But for it to be effective, you have to be able to be original, interesting, in order to hold your audience’s attention for a long time. As a community manager you should have the necessary creativity to work on this lever.
Another point on which to work for boost your YouTube statistics, it is at the level of the choice of your titles and the keywords to use. Better not to beat around the bush. Choose an evocative, hard-hitting title that will whet the curiosity of Internet users and your acquired audience. Consider using relevant keywords based on user queries. This will allow you to better position your publications.
If the community managers have some gaps in natural referencing, and in particular to position your YouTube videos, you will need to be trained on the subject. Trending on YouTube means showing off, engaging, and gaining that popularity that will boost your views.
2. The growth in the number of views and subscribers on YouTube
One of the other criteria on which thealgorithm, in order to classify certain videos as a trend, is the growth rate of the number of subscribers and views that they get. How then to ensure that your growth rate will satisfy the robots from YouTube ?
Bet on quality in any case, or if you get a boost, can also buy subscribers or all forms of interactions to maximize the views of your videos on YouTube. Do it in line with your team and in full knowledge of the facts. The content you offer may be attractive, original, funny, if your videos are blurry or difficult to read, they are unlikely to be of interest to people.
feel free to invest in creative materials to enhance your content. The goal is that your videos are viewed by as many people as possible.
Promoting the importance of good community management, goes through the use of the right tools, the right equipment etc … One of the major objectives of the community manager is also to generate traffic and interactions, on its various social networks
Also, before posting your videos, consider creating a miniature YouTube. The latter is a great way to increase the reach of your contents. You can make it attractive by adding some eye-catching elements (images, texts, etc.) to it so that users can’t stop clicking on your video every time they see it.
3. The duration of the video
Sure YouTube, the longest videos are generally the most effective. Short videos are rather recommended for advertising and communication operations.
According to a study by the TubeFilter site, posts of 8 minutes have a success rate of 350% compared to those that are only 5 minutes long.
Putting a video of about 8 minutes will therefore allow you to increase the traffic on your channel tenfold. We also remind you that it is possible buy YouTube views in order to increase your chances of appearing trends.
In reality, the algorithm is based on a correlation between the duration of the video, the duration of the session watched by the users and the total number of views. Based on this, the robot determines which videos deserve their place among the trends. We recommend that you opt for relatively long videos, i.e. 7 to 8 minutes.
If your video is too short, people might think it won’t be of value to them. On the other hand, they may be reluctant to watch content that would drag on. We must therefore find the right balance by focusing on a video that is neither too short nor too long.
4. The quality of the traffic generated by the video YouTube
The role of the community manager is also to analyze and report on its actions, by producing relevant social media reporting. So take the time to take a look around your YouTube Analytics in order to analyze your statistics. This will allow you to study your traffic sources.
Analyze your traffic sources! Do most of the visits to your channel come from YouTube, or rather from external sources such as Facebook, Instagram, your blog or others?
The algorithm is much more likely to highlight videos that have traffic from various sources. What is the best thing to do for improve your YouTube SEO and thus diversify your traffic sources? Maybe to share your content off of YouTube?
Promote your videos on your various social networks and on your other communication channels. Consider sharing them in your company’s blog posts. Your community management will be more efficient and you will increase your chances of boosting your traffic and your visibility.
Quickly share and promote your YouTube videos
So that your video make a splash, we also recommend that you invest in its promotion within 48 hours of its publication. This is the best way get views YouTube and find your place in popular videos. Again, your promotion strategy for your video may include purchasing YouTube views or investing in buying like.
The goal is to show Internet users that your video attracts people and that it is therefore interesting (the world attracts the world no matter what).
As an aside: How do you think the stars do when they release a new song or a big brand wants to boost a product? All go through this lever, but the rest must remain natural to obtain real commitment and above all real feedback.
It is just good to simply recall it so as not to be frustrated with your competitors and especially to know that the practice exists, but if it is not necessarily encouraged because the idea is simply to integrate it and understand the mechanics.
On YouTube, people are more easily drawn to videos that already have a certain number of views.
We imagine that they will be more relevant !
So it’s a way for them to make sure that the content is interesting and to avoid wasting their time looking at content that is not very useful, or does not correspond to what they are looking for.
5. The retention rate and engagement of your videos
The retention calculation is based on the average percentage of video watched. For example, if your video is 10 minutes long and viewers watch it for 5 minutes, the retention will be 50%. Retention thus determines the ability of Internet users to follow your videos to the end. The engagement will therefore be more beneficial for you, if they browse your videos entirely.
For work on retention and thus obtain better engagement, your videos must be worked by integrating the principle of storytelling. It’s like telling a story, in which we must find all the ingredients that will keep Internet users in suspense. The more they watch your video, the better the retention will be and if it is of quality, it will then generate engagement, that is to say likes, comments and subscriptions to your channel.
If your audience doesn’t watch your video to the end, and they drop out in the middle, YouTube’s algorithm can then penalize you, especially if you use high-profile titles. Especially videos in which the content is not related to what is advertised in the title.
Usually the content of the click trap type (putaclic) records a large number of views on YouTube and they can potentially be found more easily in trends. Be careful, however, because YouTube via its algorithm will drop from the trendy category, videos that record very low engagement rates.
YouTube videos in community management
Video in community management, requires succeeding in retaining the attention of Internet users as long as possible, so that they can watch it until the last second. We aim for engagement in most cases. That’s why you should always integrate storytelling and / or cut your videos into sequences.
The introduction must set the tone and situate the scene, the common thread must be felt with a framework that integrates actors, opponents and an interesting ending that must inspire desire. If your videos are business-oriented or if they relate to interviews for example, you can bring an interesting subject, choose the right profile that has charisma and place an issue that directly affects your audience. The outcome will then be the ultimate advice, the salient point to bring out etc …
A community manager will have to soak up the work involved in creating a video, just like editing, because it is a global job that requires investing in it.