Car leasing is made flexible and accessible to all French people thanks to the digitalization and innovation offered by Findriv.
A new look at long-term rental
Former bankers who dared to retrain to dive into the automotive world, Mimoun El Alami and Pascal Ghoson founded Findrive. The new generation leasing company has demonstrated innovation by offering a monthly subscription, with the possibility of changing vehicles frequently: every year, every 3 months and even every month. Flexibility for the consumer, who can also vary driving pleasure by opting for a vehicle of a different brand with each change.
100% pleasure, zero constraints
In the space of a single year, Findrive has gone from 70 to 400 vehicles on long-term rental (LLD). Today, around 500 top-of-the-range vehicles are available, such as city cars, SUVs, minis, smarts, from Mercedes, Audi, BMW and even Porsche. 40% of Findrive’s fleet is green, with hybrid and electric vehicles. The company also relieves the customer of all concerns during the vehicle’s life cycle by offering numerous services: multi-driver all-risk insurance, 24/7 breakdown assistance, all-inclusive maintenance contract, vehicle geolocation, etc.
The VTC leasing service, offering the possibility of opting for a rental with option to purchase (LOA VTC), has also been very successful. The Drivers brand, by Findrive, offers a complete solution for VTC car rental for professional drivers.
Digital leasing for everyone
The two entrepreneurs focus their communication on digital marketing, in particular via Google and assiduous activity on Instagram, which has led to the development of a substantial community. An online presence that has made it possible to create a national network of partners, and to offer the subscription leasing offer throughout France. Findrive’s vision is to offer a fully online platform so that the customer can choose his vehicle, receive his quote and follow the delivery at home or at a partner pick-up point.
The ambition for 2020 is to reach 1,000 vehicles in long-term rental, thanks to fundraising to finance vehicles and digital marketing.