Immerse yourself in the world of DS and discover all the know-how of the designers and artists at the service of the French brand.
A car brand is first and foremost an identity, which passes through positioning but also a very specific style. An aspect particularly worked at DS, which is inspired by its rich and fascinating past while looking to the future, in order to design elegant vehicles, borrowing a completely French refinement. But translate the heritage of the brand, born in 2014 and deeply inspired by the Citroen DS of 1955, in true creation, it is not an easy thing. But the designers, who put their talent at the service of the manufacturer every day, know how to use colors and materials to give life to vehicles combining refinement and modernity, combined with a touch of tradition to pay tribute to the history of the brand. a few decades earlier. A real tour de force but also a great asset for DS, which makes its elegant and unique style its identity.
But how do you ensure that the ideas of designers are transposed into production vehicles? How to guarantee exceptional quality of materials and assemblies? It is precisely the work of talented men and women putting their know-how every day at the service of DS and the refinement French-style. These true artists have gold in their hands and sublimate the material, whether it is leather, Alcantara or straw marquetry. But DS is also the brand that invented the pearl point, a unique and resolutely elegant pattern found in the interiors of the models in the range. Another signature of the brand, watch bracelet making, unique on the market and requiring very specific know-how. As you will have understood, DS is above all a story of uncompromising quality and talent, at the service of French refinement so appreciated around the world.
We invite you to discover now all the know-how of the DS craftsmen in the 3rd episode of the miniseries “The art of DS”, devoted to these fairy fingers capable of handling matter like no one else.