In this new episode of “The art of DS”, discover the fascinating quest for silence led by the brand’s teams.
If you are asked the following question: what do you think makes a top-of-the-range vehicle? After the style, premium materials and equipment, you will most likely be talking about the comfort. Truly indispensable, whether for daily use or on long trips, it actually takes many forms, and is made of many parameters. The softness of the damping, of course, but also the quality of the soundproofing. Because there is nothing more pleasant than lining up the kilometers without any noise, like in a real cocoon, and this, no matter how fast you are traveling. It is precisely this feeling of fullness that the DS teams want to share with their customers, since the birth of the brand in 2014.
And to get there, the engineers DS have embarked on a fierce hunt against each parasitic noise, in order to make the driving experience as pleasant as possible. From design to the latest road tests before marketing, everything is done to reduce unwanted noise, which could affect the driving experience. But this much sought-after silence is also reflected in the design, which frees itself from all the superfluous to keep only the essential. A search for absolute perfection that has guided the DS teams for years, for the benefit of customers’ comfort and well-being. To achieve this, designers, engineers and acousticians work together to offer a top-of-the-range end product that flatters all the senses.
Discover this exciting process in the 4th episode of the miniseries “The art of DS”!
