The latest version of the Opera browser now accepts web addresses consisting of emojis only. Thanks to a partnership with the Yat company, anyone can buy a string of emojis to make their web address.
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After the rush on NFT, are we going to see the emoji rush? The society Opera, which develops the browser of the same name, has just announced a partnership with Yat. He thus becomes the first Navigator to allow the use of web addresses consisting solely of emojis.
Yat sells “universal identities” that take the form of a series of emojis. It is associated with a personal page or a redirection service. For example, artist Lil Wayne bought the emojis . His home address y.at/ returns to his record company. Chains of emojis cost from four to several thousand dollars, with the possibility of transforming them en NFT…
The end of “.com”?
With this partnership, Internet users will be able to enter emojis directly into the browser’s address bar. Integration goes even further, since the software recognizes addresses made up of emojis only (without the y.at/ part at the beginning). Thus, it will suffice to enter to go directly to Kesha’s Yat page. the Navigator even detects series of emojis in the text of pages and turns them into links.
It remains to be seen if this is a simple fad or if addresses in emojis could settle on the Web in a sustainable way. However, this raises some questions, since with this partnership, Opera offers a monopoly to Yat on emojis. What about the competition? What will happen if other browsers partner with similar services? And will people actually be able to remember emoji strings any easier than a good old web address? Only the future will tell us…
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