Advances in computer science offer endless possibilities in data collection. It is essential for companies not to let themselves be “drowned” by all this information but rather to tame it. And that’s what Power Bi offers, a solution developed by the behemoth Microsoft.
New solution of Business intelligence (also called Business intelligence), Power BI tends to make the thousands of data that can be collected using data visualization technology more explicit.
What exactly is data visualization?
Objective of data visualization? Facilitate data analysis. Becoming more visual, data is more accessible, more quickly studied and therefore, decision-making is more efficient.
With data visualization, a few seconds can be enough to detect important information, share it and intervene. The use of such a tool is essential for the general understanding within a company and especially the involvement of all the trades concerned.
In 2012, a study carried out by Coleman Parkes announced that ” 91% of European companies felt threatened by information overload “. Proof that at the beginning of the era of Big Data, the question of the analysis of a large volume of data was already at the heart of the concerns.
What is Microsoft’s Power Bi for?
It is precisely a tool for data visualisation which offers the possibility of creating appropriate dashboards to be able to meet the specific needs of a company. They are then broadcast to the entire decision-making chain.
Exit the raw data! Using a variety of graphics and illustrations, dashboards take on a new dimension. Data visualization condenses and brings together the information that needs to be, isolates the information that doesn’t interest you, and highlights the information that matters to you.
Thanks to the additional modules which make it an ultra-complete tool, Power BI supports companies in each stage of a project:
- data extraction;
- their modelization (by using the models provided or by creating your own interactive tables);
- report design;
- a service cloud allowing the distribution of these reports in complete security;
- and even one application mobile to be able to consult the data everywhere (on the move, in a meeting …).
What are the benefits of visual representation in business?
Visual and interactive representations give more meaning and importance to the analysis. Previously, it was basically grids and tables with thousands of rows in Excel. Today, information is simplified and is valued.
Highlighting data has valuable advantages:
- respond to the ever-increasing volume of data;
- better understand what is harvested;
- create analysis systems that are truly adapted to the needs of the company;
- save time during these observations;
- to be reagent for the decision-making phase;
- data becomes related and tells stories that will helpbusiness to develop faster.
The overabundance of information, which is not necessarily useful, and the multiplication of sources make it difficult to deal with the mass. The automated process saves time (and thereforesilver !) to each company that wishes to optimize decision-making and place innovation at the heart of the process.
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