Why develop a mobile application and how to go about it?

Omnipresent in our society, it is almost impossible to escape the lure of digital on a daily basis. Computer, tablet or smartphone users have a perfect command, or almost, of the resulting tools such as mobile applications.

With ultra-connected French people, the mobile web recorded a strong enthusiasm at the end of 2020 compared to the previous year (2020 study Mediametry sure Internet in France). Indeed, two thirds of users connect via their smartphone is 15% more than in 2019. Enough to listen to companies that have to deal with this phenomenon to reach ever more customers or prospects.

In a nutshell, what is a mobile application?

A mobile application is software developed for a smartphone or tablet taking into account the specificities of Operating systems like Android or iOS. They are distributed via platforms: Google Play, App Store… A mobile application can operate from the Internet in the same way as a website, or can be accessed offline with already downloaded content.

What is the interest for a company to develop its own application?

You should know that, to carry out their research, especially when making a purchase, users are more likely to use their smartphone or tablet (Fevad / CSA survey on the prospects for Internet purchases in 2019). This new way of consuming involves imagining new methods to create a link with the user but also to build loyalty. In addition, a brand present on a smartphone screen will be visible to its user on a daily basis and thus support them every day. One way to reinforce a brand image and proximity to the user!

How can a company attract its target?

It is no longer just a question of highlighting the brand of a company but of taking into account the aspects that will be able to improve the journey of its users on its application. Thus, the project of creating a mobile application by a company mainly involves the user experience. It will then be a question of studying the ergonomics, ease of use, accessibility, interaction, design of the application to make it attractive. Capitalizing on the user experience will inevitably bring advantages to the company: proximity, simplicity and efficiency of use and therefore … a closer relationship with the user.

How is it possible to develop a custom application?

It is more appropriate for a company to entrust the realization of its application to a team of specialists in this field. A mobile application development agency can accompany the project from its beginnings until its completion. She will take charge of the creation of the mobile application by working step by step with the company to develop a proposal in her image and in line with the needs of its users.

The development of an application is technical, it is also for this reason that it is preferable that the project be led by an expert team. A mobile app can be created through multiple frameworks (a set of programming tools) like React Native, a program developed by Facebook and used by some agencies. Small thing to know before choosing the development agency of a mobile application: whether it is based in Lyon, Paris or Bordeaux, it can work abroad and carry out an entire project. Proximity is no longer essential for the realization of a quality project!