What is Paramount + coming to Europe?

With the pandemic, subscriptions to streaming video services have exploded. One of the biggest beneficiaries of this craze remains Netflix, but it is not the only one on the market and, after the arrival of Disney + since April 2020, it is a new tenor of cinema which should land in Europe with its SVOD. Paramount + will begin its entry into the old continent, through the United Kingdom via using Sky’s TV package. The service will then expand to Austria, Germany, Ireland, Italy and Switzerland in the course of 2022. ViacomCBS, which owns the Paramount brand, has in fact signed an agreement with Sky, which is available in these countries. . By including the offer with the British TV package, the service could indeed gain a foothold more easily and overshadow, not to Netflix, but rather to a competitor like HBO or Disney + in these countries.

France deprived of service?

On the other hand, we note that France, like other European countries, is not mentioned in the communicated published by ViacomCBS. Paramount + is already available in the United States, Hungary, Russia, the Middle East and Australia. The arrival in European countries through Sky could quickly expand the service and perhaps, in the long term, allow it to be established by other means in France and in other countries that do not benefit. of the British TV package. For the moment, ViacomCBS has not provided details on the prices of the service, nor on the content offered. It should be noted that some of the studio’s productions are already present with its competitors Netflix or Amazon Prime Video.