Entrepreneur or web-marketer, do you own a website and would like to implement a digital marketing strategy to generate more traffic, more sales and have better visibility? Google Analytics is the tool for you. Udemy offers you online training to discover all the features of this service developed by Google.
Attracting visitors to a website and turning them into prospects or customers, it does not happen by itself. SEO, advertising, social networks are necessary to have good visibility. But how do you know if the strategy put in place is bearing fruit? To help you, Google has created a particularly powerful and free traffic analysis tool: Google Analytics. It allows for example to monitor the number of Internet users who visit your site, to know who they are, how long they stay and on what pages, by what means they arrived on the site (Google search or link from another website)… All this information is extremely important and can help to set up or adapt its digital strategy. Google Analytics can, for example, help you identify gaps in natural referencing, show you that your acquisition channels are not diversified enough, or which page attracts the most visitors.
Learn to analyze your traffic with Google Analytics training
Thanks to a short training of 2.5 hours, totally online, you will have the opportunity to discover this great tool that is Google Analytics. You will learn how to personalize it and how to use it optimally to analyze the traffic generated by your website. You will be able to analyze your audience, discover what are your acquisition channels, and know the behavior of Internet users on your site. Google Analytics will also allow you to configure events to observe your conversion rate.
This training is aimed at everyone, entrepreneur, student, marketing manager… wishing to discover how to use Google Analytics in order to increase its traffic and its conversion rate. The courses, focused on practice, are accessible to beginners as well as to initiates. Having your website to work on is of course a plus but is not mandatory. At the end of the training you will be able to use all the features of Google Analytics and manage your own digital strategy.
By registering quickly for Google Analytics training you will benefit from more than 67% reduction!