One of its big competitors has been doing this for a very long time. So why shouldn’t Audi develop utilities?
If Audi made utilities, what would it be? – What if the premium manufacturer indulged in inverting the market for vehicles intended for professionals? An approach that is certainly not on the agenda, within the Volkswagen group, and which would not fail to move the general public if it were to materialize. However, Audi would not be the first manufacturer of premium vehicles to embark on the adventure of utility vehicles.
Mercedes is already doing it
Proof of this is: Mercedes has been playing the leading roles for a very long time in this segment, however, far from sexy. But finally, who complains about the cohabitation between the Vito and the S-Class within the Etoilée range? In any case, the presence of a multitude of vans in the Mercedes catalog does not seem to scratch the brand image of the manufacturer.
Since then, why would the Audi brand refrain from doing the same? Especially since 4 rings would be enough to rebadge the many models present at cousin Volkswagen (Caddy, Transporter, Crafter) to develop a real range, at a lower cost, and in record time. These are also the three models on which Auto-Moto was based to realize the exclusive illustrations revealed in this article. We can also bet thatsuch a company, if it were to see the light of day, would allow the Volkswagen group to generate a slight increase in profit margins building on the aura of Audi. Anyway, there is no doubt thata large number of craftsmen would be in favor of driving Audi utility vehicles. So, convinced?
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