When we know that 70% of home-work trips are made with individual vehicles, most of them by autosolism, the daily carpooling solution takes on all its importance.
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[EN VIDÉO] How do road traffic jams form? Even though road traffic is very similar to the flow of a fluid, it is mainly the psychology of the drivers that is the cause of the first slowdown during a traffic jam. Unisciel and the University of Lille 1 explain to us with the Kézako program how this phenomenon is born.
The subject of mobility is at the heart of the ecological transition. In this area, much progress still remains to be made, particularly with regard to home-work journeys by car. According to the study TomTom Traffic Index, the inhabitants of large agglomerations like Paris spend up to six days and six hours a year in traffic jams … infuriating, especially when you know that the vehicle occupancy rate varies depending on the source between 1.1 and 1.4 people. The solution of daily carpooling therefore appears obvious, in addition when it is organized by companies or communities.
The mobility orientation law as a booster
The carpooling system is not new, ” it already existed at the end of the 19th centurye in horse-drawn carriages … »Specifies Jérémy Lelièvre, coordinator and project manager for Mobicoop. In fact, if carpooling services for commuting trips have been around for a long time, it is the mobility orientation law, promulgated at the end of 2019, which gave the sector a real boost. Local authorities can now subsidize daily carpooling trips. ” This is of particular interest in rural and peri-urban areas for which the establishment of a public transport service is not necessarily economically viable. », Underlines Julien Honnart, co-founder of Klaxit.
Reconciling ecological and economic interests
Reconciling ecological and economic interests is the key to the rise of home-work carpooling. According to Julien Honnart “ in addition to the fear of the unknown, the difficult change in one’s daily habits, the uncertainty about the return journey, the financial question appears to be a major obstacle “. This issue has prompted Klaxit to change its economic model so that, for the user, the journey is free, at a symbolic cost or integrated into a transport pass, for example in the metropolis of Nantes.
Substantial savings
Unlike other means of shared transport such as VTC for example, the carpooling is not supposed to generate any profit for the driver, just an expense of up to 50 cents per kilometer, with an average of more than 10 cents per passenger carried. However, it is the financial attractiveness that seems to be the main motivation of a person who offers carpooling. The Ministry of Ecological Transition even mentions a substantial saving of around 2,000 euros per year for an employee who carpools with a person on the 30 kilometers that separate him from his place of work.
Improve the quality of life
Good point, but it is not the only one, since carpooling can reduce the number of vehicles on the roads by a third and therefore significantly reduce CO emissions2 about 30%. ” It is also a question of developing a form of conviviality but also of solidarity, for people who do not have public transport solutions, do not have vehicles or cannot drive, or those in a vulnerable situation. »Explains Jérémy Lelièvre. For the user, it is also a question of time saved, of the order of about thirty minutes per day. A figure which should still evolve favorably with the multiplication of dedicated lanes for carpooling.
Interest for businesses and communities
The interest of companies, which set up this type of device within their structure, lies for many of them in achieving their CSR objectives but also in improving the accessibility of their site, therefore attract and retain talent. This also makes it possible not to be able to reduce, or in any case not to increase, the parking spaces, the cost of which is quite high. For a community, it is rather a question of absorbing traffic jams, of gaining parking, of reducing traffic. atmospheric pollution and reduce costs by transports public.
A necessary work of evangelization
The objective announced by the Government is to triple the number of daily carpooling trips by 2024, to reach 3 million, i.e. a decrease of 7,800 tonnes of emissions daily CO2. Knowing that still 70% of home-work trips are made with individual vehicles, most of them autosolism, and that the share of daily carpooling is estimated at 3%, there is still room. ” Greater media coverage and the gradual generalization of carpooling over long distances allow the subject to gain more and more importance. There is nevertheless still a real work of evangelization to be carried out with potential users, drivers and structures that support it. », Says Julien Honnart.
Animation, communication and innovation
In addition to the technical solution, animation and communication seem essential to increase the adoption of the system by the greatest number. ” As beautiful and efficient as it is, a daily carpooling service needs to be animated », Explains Jérémy Lelièvre. At Mobicoop as at Klaxit, teams are dedicated to this aspect through workshops, training, sponsorship mechanisms, communication on all types of media. On the service side, daily carpooling platforms are also trying to innovate. The return guarantee offered by Klaxit and Mobicoop allows, for example, a user whose trip to his home has been canceled to be able to benefit from a return by private driver or taxi without any advance on costs. At the community level, the growing importance of the concept of Maas (Mobility as a Service) to plan, book and pay for several types of mobility services, via a common digital channel, should also contribute to a greater generalization of daily carpooling.
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