An American study shows that ecology is not at the center of priorities for the purchase of electric cars. Other reasons have priority over the environment.
The electric car is, above all else, a means of reducing the pollution of the global car fleet. This is obviously the first reason why governments will force its adoption. However, not all motorists are convinced by this argument.
The manufacturer Polestar has conducted a survey in the United States to find out what drives people to adopt it. The Swedish firm surveyed 5,086 drivers about their electric car and the reasons for buying it.
The result shows that 55% of them did not have ecology in mind at the time of their choice, which unsurprisingly echoes what was predicted in a previous editorial. However, this figure varies according to the age of the respondents, and this argument is more apparent among 18-24 year olds.
Among the other arguments, 48% cited cost reduction for the expense item of the vehicle. Performance is an argument for 30% of motorists, which explains the race for power of certain “zero emission” vehicles.
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Misconception: the electric car brings no pleasure
A need for connectivity and technology
Finally, 40% cited the desire for a modern infotainment system and better connectivity. This is also what motivates the adoption of Android Automotive at Polestar, as well as the care that the brand brings to its environment on board.
“The idea of luxury depending on what is ‘under the hood’ gives way in the electric age to a prioritization of seamless connectivity, integration into existing digital ecosystems, and good design of number system »explains Gregor Hembrough, North America Director of Polestar.
“People are switching to electric cars for more than environmental reasons. Polestar’s focus on in-car tech means they can have whatever they want in an eco-friendly package. »
An American study shows that ecology is not at the center of priorities for the purchase of electric cars. Other reasons have priority over the environment.
The electric car is, above all else, a means of reducing the pollution of the global car fleet. This is obviously the first reason why governments will force its adoption. However, not all motorists are convinced by this argument.
The manufacturer Polestar has conducted a survey in the United States to find out what drives people to adopt it. The Swedish firm surveyed 5,086 drivers about their electric car and the reasons for buying it.
The result shows that 55% of them did not have ecology in mind at the time of their choice, which unsurprisingly echoes what was predicted in a previous editorial. However, this figure varies according to the age of the respondents, and this argument is more apparent among 18-24 year olds.
Among the other arguments, 48% cited cost reduction for the expense item of the vehicle. Performance is an argument for 30% of motorists, which explains the race for power of certain “zero emission” vehicles.
Read also
Misconception: the electric car brings no pleasure
A need for connectivity and technology
Finally, 40% cited the desire for a modern infotainment system and better connectivity. This is also what motivates the adoption of Android Automotive at Polestar, as well as the care that the brand brings to its environment on board.
“The idea of luxury depending on what is ‘under the hood’ gives way in the electric age to a prioritization of seamless connectivity, integration into existing digital ecosystems, and good design of number system »explains Gregor Hembrough, North America Director of Polestar.
“People are switching to electric cars for more than environmental reasons. Polestar’s focus on in-car tech means they can have whatever they want in an eco-friendly package. »
