Like Google in its day, which became Alphabet, Facebook is changing its name so that its future products, such as a connected watch and the metaverse, do not suffer from the image of … Facebook
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It was at the very end of his virtual conference, on October 28, that, the boss of Facebook, spelled out Meta’s name. This will be the name of the structure that will cover all the activities of the firm, whether it is social networks – such as or Instagram –, of or even and .
A strategy reminiscent of that led byin 2015 with Alphabet to group all its activities under this banner, even if, in the end, the group is still mainly mentioned under the name of its search engine. Meta also reminds us of the concept of , i.e. the transposition of the real in the virtual for which Facebook has invested a lot in recent months.
A concept for which thealso intends to recruit 10,000 people in Europe and commit $ 10 billion to start. But erasing the name of Facebook for Meta and talking about the future is timely as the firm is in the wake of the torments caused by the revelations of the whistleblower Frances Haugen, the famous Facebook Files.
A new brand to make people forget the present
Since the publication of these compromising internal documents and the hearing of this ex-employee before the American Congress, the reputation of the social media giant has been damn tarnished. The effects are felt strongly at the level of the stock market where its price has plummeted. It is therefore by wrapping himself in this new veil of Meta that Mark Zuckerberg seeks to make these incidents forget.
By focusing on, Facebook is also looking into the future and intends to be the main player in this . And, on the side of the present, the company is also starting to increase the number of connected accessories. In addition to his pair of glasses made in collaboration with Ray-Ban, a new connected watch stamped Meta should be released next summer.
And precisely, an image of it has just been unearthed by a developer who has dissected the, we can see a watch with the design of , but equipped with a small camera to take photos and videos directly.linked to Ray-Ban Stories. In the photo posted by