In the age of “everything accessible”, can we still be surprised by the growth of the market for vending machines in France? This booming sector continues to find new customers and self-service sales are becoming a factor of new opportunities.
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In business premises, in waiting rooms and even in the street, these machines punctuate our working days or even save our time when everything is closed.
About vending machines …
Nearly 2.8 billion euros in 2019. This is the turnover of the vending market in France according to Vending Paris (organizer of the International Vending Machine Show held in Paris). And for Europe, it would be no less than 16 billion according to the EVA report (European Vending and Coffee Service Association). Does that surprise you? We too at first. But when we pay a little more attention around us, we realize that indeed vending machines are everywhere and that there are all kinds.
ATMs and the famous cash machines café have been joined by other self-service devices to meet growing demand. Today it is possible to buy snacks, bread, condoms, animal feed and even pizzas without even entering a business!
A strategic device
Apart from the purely financial advantage represented by a vending machine, this solution brings its share of interests. Would only be in a professional environment, the advantages are numerous:
- it is a point of meeting and discussion;
- it is a real time saver for your employees who no longer need to go out to buy coffee or something to eat;
- it helps meet everyone’s needs.
And in contexts other than professional, vending machines are also popular. Pizza and bread distributors offer the possibility of buying food outside the opening hours of local shops. Thanks to food racks (refrigerated or not) the local producers meet the expectations of their customers by offering the purchase of fresh food in self-service.
The sale via vending machine is becoming a communication tool that serves a commercial and loyalty strategy while meeting consumers’ needs for immediacy.
A profitable investment
This same EVA report indicates that the largest proportion of turnover comes from machines in the workplace. Not surprising. For companies that do not have a canteen or catering within their walls, the presence of a coffee machine and a meal or snacks is an asset !
Having a vending machine installed in a trade, a service company or even public places makes it possible to attract a public 7 days a week and 24 hours a day. last is positioned in a place with high attendance!
And the height of profitability: it is a low investment. Besides the cost of the machine and the restocking, having a vending machine eliminates the need to rent premises or hire staff. However, it is necessary to take into account the energy cost of a machine operating day and night as well as the costs of restocking and maintenance.
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