The presence of BYD will be one of the highlights of the Paris show. Before showing its vehicles to the public, the Chinese manufacturer gives us a first glimpse of the prices that will be charged.
BYD is gradually distiling information related to the launch of its vehicles in Europe. After a test session which allowed Maxime Fontanier to take charge of the Atto3, Han and Tang one after the other, one of the most awaited justices of the peace was the tariff. It is now done, but with still few details.
Because if BYD gives us an “introductory price” for each model, we still do not know the details of the equipment included. But except big surprise, BYD should adopt the “all-inclusive” strategy already in force in Norway: one version, no option and the choice of color. A principle that simplifies choice and logistics.
Un BYD Atto3 agressif
The most anticipated was clearly the Atto3 compact SUV. It is therefore announced at 38,000 euros. A price that seems quite competitive, even aggressive, for a compact SUV of 4.46 m, a 204 hp engine and a range of 420 km and which positions this model in the heart of the European compact market offer with the VW ID.3, Renault Megane, MG 4, Hyundai Kona, Kia Niro or Smart #1. It will be penalized above all by its load, which peaks at 88 kW.
Top of the range, sedan or SUV at the same price
For Han and Tang, no miracle for the price. These are models which are part of the E segment and which must make the image of the brand. No question of selling them off. The volume will be for the Atto3. The two models are displayed at the same price, here also quite competitive in the segment: 72,000 €. The choice between sedan or SUV will therefore not be based on price. This choice is easily explained: an SUV is usually more expensive than a sedan, but in electric, autonomy also has its say… The Tang can only claim 400 km, where the Han, with a similar battery , offers more than 500 km…
But the Han remains penalized by a trunk of only 410 l, that’s not much for a sedan almost 5 meters long… Here too, the charging power is not the strong point with 120 kW for the Han and 110 for the Tang, where the competitors are all at 150 kW or more.
|Prix||38 000 €||72 000 €||72 000 €|
|Length||4,46 m||4,98 m||4,87 m|
|Lenght||1,88 m||1,91 m||1,95 m|
|Height||1,62||1,50 m||1,73 m|
|Wheelbase||2,72 m||2,92 m||2,82 m|
|Chest||440 l||410 l||NC|
|Engine||204 ch / 150 kW / 330 Nm
|516 ch / 380 kW / 700 Nm
|516 ch / 380 kW / 700 Nm
|Battery||60,5 kWh||85,4 kWh||86,4 kWh|
|Autonomy (WLTP)||420 km||521 km||400 km|
|Charge (AC / DC)||11 / 80 kW||6,6 / 120 kW||7 / 110 kW|
|0-100 km/h||7,3 s||3,9 s||4,6 s|
BYD opens factory in Thailand to supply Europe