The Snapchat social network is extending its augmented reality functionalities by allowing its users to discover the latest car and motorcycle news from their mobiles. A way to introduce new cars outside of dealerships.
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Discovering a new car in augmented reality through the Snapchat application is now possible. No longer confined to games and leisure, augmented reality now offers many other uses. Thus, from your tablet or mobile phone, you can now try on new eyeglasses, clothing, furniture to decorate your interior and even a car or a motorcycle. All this without having to leave your living room. In the case of vehicles, the applications are multiple. It is possible to go around a car, to configure it by changing its color (for example) but also to enter the passenger compartment to discover the layout and the space on board. This new source of information for users has given ideas to car manufacturers who have decided to keep abreast of new technologies, hoping to create desire for future customers.
Many brands are switching to augmented reality
Made famous by augmented reality and its famous filters, the Snapchat application has established itself as the leader in this field since today, 75% of its users use it daily. And they are many, with 18 million daily users and 26 million monthly users, including a large audience of young people. According to Médiamétrie, Snapchat is the favorite mobile application for 15-49 year olds. They are, in addition, nearly 16.7 million users over the age of 25, and nearly 11.8 million over the age of 35 (Médiamétrie June 2022).
Faced with this observation, automotive brands such as Volkswagen, Opel, Toyota and Hyundai have chosen to present their latest models in augmented reality to users of the social network. The latest example to date, Dacia recently invested in the social network as part of the overhaul and rejuvenation of its brand image. With Snapchat, the manufacturer offers users to discover in detail, and from anywhere, the vehicles in its range. In this virtual showroom, capable of compensating for the drop in dealership attendance, it is possible to visualize the new faces of the Duster, Sandero, Spring or even the Jogger. In addition, it will thus be possible to present a vehicle to customers even if the models are not present at the dealers, because of the shortage of components, for example.
Resolutely turned towards new technologies, the automotive industry is logically interested in augmented reality and this is still only the beginning. She should still improve with the development of 5G and the continued evolution of this major IT innovation.
The Snapchat social network is extending its augmented reality functionalities by allowing its users to discover the latest car and motorcycle news from their mobiles. A way to introduce new cars outside of dealerships.
Advertisement
Discovering a new car in augmented reality through the Snapchat application is now possible. No longer confined to games and leisure, augmented reality now offers many other uses. Thus, from your tablet or mobile phone, you can now try on new eyeglasses, clothing, furniture to decorate your interior and even a car or a motorcycle. All this without having to leave your living room. In the case of vehicles, the applications are multiple. It is possible to go around a car, to configure it by changing its color (for example) but also to enter the passenger compartment to discover the layout and the space on board. This new source of information for users has given ideas to car manufacturers who have decided to keep abreast of new technologies, hoping to create desire for future customers.
Many brands are switching to augmented reality
Made famous by augmented reality and its famous filters, the Snapchat application has established itself as the leader in this field since today, 75% of its users use it daily. And they are many, with 18 million daily users and 26 million monthly users, including a large audience of young people. According to Médiamétrie, Snapchat is the favorite mobile application for 15-49 year olds. They are, in addition, nearly 16.7 million users over the age of 25, and nearly 11.8 million over the age of 35 (Médiamétrie June 2022).
Faced with this observation, automotive brands such as Volkswagen, Opel, Toyota and Hyundai have chosen to present their latest models in augmented reality to users of the social network. The latest example to date, Dacia recently invested in the social network as part of the overhaul and rejuvenation of its brand image. With Snapchat, the manufacturer offers users to discover in detail, and from anywhere, the vehicles in its range. In this virtual showroom, capable of compensating for the drop in dealership attendance, it is possible to visualize the new faces of the Duster, Sandero, Spring or even the Jogger. In addition, it will thus be possible to present a vehicle to customers even if the models are not present at the dealers, because of the shortage of components, for example.
Resolutely turned towards new technologies, the automotive industry is logically interested in augmented reality and this is still only the beginning. She should still improve with the development of 5G and the continued evolution of this major IT innovation.
