Too cheap for certain markets, the Dacia emblem? Never mind. The models of the mark will officiate with a Diamond on the grille, in the future.
Dacia Bigster – If the Romanian firm is a great success in our latitudes, its parent company prefers the Renault coat of arms in certain more exotic countries, for the sake of upscaling. In Brazil, for example, you come across Renault Dusters or Renault Sanderos on every street corner, simple Dacias with modified grilles. And this rebadging policy does not intend to stop there.
Australia in sight
For the fiercely contested Australian market, Renault recently reviewed its commercial strategy by enlisting the services ofa new importer named Ateco Group. Initially, the latter intended to launch the brand there Dacia by 2024but according to our Australian colleagues from Drivewho relayed the words of Glen Sealey, who represents the Losange in the land of kangaroos, the French group would have changed its tune, preferring to capitalize on the notoriety of the French brand at the other end of the world.
Premium for modernity
Thereby, the future Dacia Duster and Bigster, respectively expected in 2024 and 2025, will adorn their grilles with the famous Diamond for the needs of the Australian market. Until now, it was impossible to import Dacia models, in this country with drastic standards, because of their rusticity. But the use of a plate-forme moderne (CMF-B) for the development of their SUVs will finally open the doors to this market of more than one million vehicles per year. Their future hybrid variants (145 hp), even rechargeable hybrids (160 hp) will play the leading roles.
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