In Rouen, a new kind of space has just appeared, allowing you to drink a coffee and discover the Volkswagen range.
The automobile is currently going through a major crisis, caused by the Coronavirus epidemic as well as the semiconductor shortage. Not to mention environmental standards and increasingly stringent measures, whether in terms of polluting emissions or safety, which no longer really make you want to buy new cars. And it shows in the numbers, with registrations having gone down to the same level as in 1995, for the reasons mentioned above. All the means are therefore good to sell again, the manufacturers having embarked on a vast operation of seduction. Sold online, click & collect or even the opening of concessions in shopping centers, in short, everything is good to attract customers and make them crack.
But today, it is Volkswagen that is talking about him, with a concept to say the least astonishing. It is in Rouen that it happens, since it is in the Norman city that the first opened City Store of the brand, on the initiative of the Vikings Automobile group, one of the brand’s main distributors. Located near the cathedral, this shop takes the form of a café, in which you can stop to warm up, and enjoy a wide variety of flavors. The followers of latte art will be able to appreciate the qualities of barista Vincent Pinheiro, present throughout the day. As the brand specifies in a press release, meetings, meetings and activities will also be offered to customers who pass the door of the establishment.
A real digital showroom
Of course, the aim of this City Store is above all to promote the brand and in particular its new electric range, while two vehicles will be visible in this small urban showroom. It will then be possible to get on board, but also to dialogue with Volkswagen Geniuses, while many screens will allow you to configure your future vehicle and schedule a test. In addition, those who are already customers can also go to the store to reserve a time slot for the maintenance of their car in the dealership.
Also read on Auto-Moto.com:
Volkswagen T-Roc restyled price: from 27,990 €
Volkswagen T-Roc restyled vs Renault Captur: Franco-German duel
Volkswagen ID5 – VIDEO: discovery of the electric coupe SUV
In Rouen, a new kind of space has just appeared, allowing you to drink a coffee and discover the Volkswagen range.
The automobile is currently going through a major crisis, caused by the Coronavirus epidemic as well as the semiconductor shortage. Not to mention environmental standards and increasingly stringent measures, whether in terms of polluting emissions or safety, which no longer really make you want to buy new cars. And it shows in the numbers, with registrations having gone down to the same level as in 1995, for the reasons mentioned above. All the means are therefore good to sell again, the manufacturers having embarked on a vast operation of seduction. Sold online, click & collect or even the opening of concessions in shopping centers, in short, everything is good to attract customers and make them crack.
But today, it is Volkswagen that is talking about him, with a concept to say the least astonishing. It is in Rouen that it happens, since it is in the Norman city that the first opened City Store of the brand, on the initiative of the Vikings Automobile group, one of the brand’s main distributors. Located near the cathedral, this shop takes the form of a café, in which you can stop to warm up, and enjoy a wide variety of flavors. The followers of latte art will be able to appreciate the qualities of barista Vincent Pinheiro, present throughout the day. As the brand specifies in a press release, meetings, meetings and activities will also be offered to customers who pass the door of the establishment.
A real digital showroom
Of course, the aim of this City Store is above all to promote the brand and in particular its new electric range, while two vehicles will be visible in this small urban showroom. It will then be possible to get on board, but also to dialogue with Volkswagen Geniuses, while many screens will allow you to configure your future vehicle and schedule a test. In addition, those who are already customers can also go to the store to reserve a time slot for the maintenance of their car in the dealership.
Also read on Auto-Moto.com:
Volkswagen T-Roc restyled price: from 27,990 €
Volkswagen T-Roc restyled vs Renault Captur: Franco-German duel
Volkswagen ID5 – VIDEO: discovery of the electric coupe SUV
