Polestar reveals the reasons for its policy of betting for several years on the electric car. The manufacturer reveals to base its strategy on the IPCC reports on climate change.
The Polestar brand has always promoted a sustainable approach to its electric cars. In addition to ‘zero emission’ technologies, the company has always relied on recycled materials, vegan and a desire to reduce emissions from all its operations.
In September 2022, its CEO Thomas Ingenlath attacked other car brands for their lack of commitment to the climate. Fredericka Klaren, Polestar’s director of sustainability, reveals that the IPCC and its guidelines are the basis of the manufacturer’s policy.
“From our point of view, our climate strategy is based on the IPCC”explains Klaren. “It’s a top-down approach. We said that as a company we had to be carbon neutral by 2040.”
“And we need to halve our emissions by 2030, but that’s not what we can do. That’s what climate scientists tell us we need to do as a business. »
A direct attack on Toyota
The Swede recalls that the automobile has a crucial role to play on polluting emissions in the future. The date of 2030 that Polestar has set itself stems directly from the latest reports from the IPCC, which establishes on this date the obligation to limit the rise in temperatures on a global scale.
“We have only seven years left before global warming reaches 1.5 degrees. It is a fact, if we continue on the path in which we are heading. So after 2030 does not interest us. »
Klaren then directly pointed the responsibility of manufacturers like Toyota. According to her, the Japanese firm is wrong not to bet everything on electricity, while the brand defends tooth and nail its hybrid technologies.
“For me, you always put gas in the car, and you don’t focus on that technology at all. If you continue to focus on this technology and include it in your business plan, you will not be able to adapt properly to these new technologies. »
Going all out on ‘zero emissions’, Polestar believes manufacturers should all have this approach. “All companies must have this strategy to allow us to fight climate change in time. »
“So that’s the situation we find ourselves in. We know it. We know there is no room for large-scale non-electric vehicles after 2030.”
Polestar attacks Toyota over its electrification goals