Three environmental activist associations have replaced Toyota and BMW posters. The objective was to fight against brands, which are among the most polluting according to a report.
Last weekend, more than 400 posters promoting Toyota and BMW were vandalized. This is the action of three environmental associations which are The Subvertisers’ International, Brandalism and Extinction Rebellion.
This campaign took place in France, Germany, England and Belgium. The objective was to protest against the 100th edition of the Salon de Bruxelles. The reason for the choice of the two brands is a report by InfluenceMap, which had denounced the manufacturers for their actions going against the necessary efforts for environmental protection.
Toyota’s reluctance to the electric car is now public. InfluenceMap also denounced Toyota’s funding for the Republican Party campaign in the United States. The program of the latter included a large section on the unraveling of the actions put in place by the Obama administration, taken over since by the ministers of Joe Biden.
BMW has been focusing on electricity recently, while maintaining a wide range of thermal vehicles. In fact, the associations consider that the two brands use the practice of greenwashing far too often.
“Toyota pushed its ‘Beyond Zero’ ads about sustainability while lobbying governments to weaken clean air plans, while threatening legal action to protect their profits at the expense of a climate. livable “said Tona Merriman, spokesperson for Brandalism. “Their advertisements are dishonest”.
Slogans that compete in ingenuity and cynicism
In addition to thermal vehicles favored by Toyota, associations are also annoyed by the predominance of SUVs. So they created a series of parody posters to campaign against these brands.
On a Toyota parody poster is an illustration of the Rav4, with the slogan “Let’s ruin absolutely everything”. Another poster represents a BMW SUV with fire on the windows, and the slogan “Climate collapse guaranteed”.
Another shows a Toyota SUV in the middle of an apocalyptic tableau, and the phrase “Advertise the end of the world”. The Toyota Land Cruiser is changed to Land Crusher on another diversion.
Another poster features Toyota CEO Akio Toyoda directly. We see him with a broad smile, and the phrase “Mr. Toyoda says, ‘F*** the climate!’ ».
— Extinction Rebellion Midlands (@MidlandsXR) January 16, 2023
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