The year 2022 will have been an excellent year for Dacia. This is excellent news for the Romanian brand. But it also means that Europeans are increasingly attached to their wallets. Too bad insofar as they should normally go today in priority to zero emission models, more expensive…
It is a wish of the politicians, the Europeans should be more and more numerous to move in priority towards a 100% electric model. Quite simply because the Member States of the European Union have agreed on the fact that the sale of new thermal cars will be prohibited from 2035. So, of course, from year to year, their sales are progressing. In November, for example, their registrations increased by 30% and reached a rather respectable market share of 17.1%, the second best score after December 2021 (18.9%). But, at the same time, we notice that Dacia has just had a record year. It’s simple, of the high-volume manufacturers, it was the one that grew the most last year with sales up 13.8% and 440,193 models sold. However, that is not really a signal in favor of a massive electrification of the car fleet…
The cheapest Dacia 2nd overall
Obviously, this is proof that Dacia is attracting more and more people and that it has managed to get rid of its image as a low-cost manufacturer since people no longer hesitate to appear behind the wheel of one of his models. But it also means that the inhabitants of the Old Continent are keen to take care of their finances, especially in these difficult times when inflation is hitting consumers hard. Moreover, well, we note that the most popular Dacia vehicle in 2022 in Europe is quite simply… drum roll… the most accessible of them, the Sandero. Even better for the Romanian city car, it moved up one place overall from 2021 to become the second best-selling car across all models last year, behind the Peugeot 208.
Even the electric model signed Dacia does much worse than the thermal ones
The Spring, the manufacturer’s first zero-emission vehicle, despite a real success in esteem, was the least sold Dacia on the Old Continent. The reason is simple, its price, higher than that of the Duster and Jogger, the bulkiest models in the Dacia range. In the space of a few months, the price of the electric city car has also jumped. Today in France, a first-price Spring sells for more than €20,000, government aid not included. When we know that the cost of electric models constitutes a “brake” for 74% of French people, according to a study shared by Roole at the end of last year, we are not surprised to see the Duster well ahead of the shorter of the Dacias. In France, its sales are twice as high, and in Europe, 4 times. At the same time, for less, we have a more versatile vehicle. So, yes, whether in France or elsewhere in Europe, it is always much more important that a car is accessible rather than having an electric motor. In fact, the transition will not be smooth.
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