After lowering prices for the Model 3 and Model Y, Tesla has seen a large number of orders. Factories are under pressure.
Having already exploded its sales counters in 2022, Tesla is starting 2023 even stronger. There is a reason for this: the brand has launched a price war on the electric car market. On January 13, it melted the prices of its Model 3 and Model Y. With a consequence in France: the Propulsion variant of each of these models benefits from the €5,000 bonus. Which gives bonus deducted from the prices of 39.990 € for the sedan and 41.990 € for the SUV.
The fall in prices affected all of Europe. Result: the number of orders has soared. This puts the factories under pressure, in particular the new Gigafactory in Berlin. Commissioned last year, this site is still far from running at full speed, even if the rates had progressed well at the end of 2022. Before Christmas, Tesla was pleased to have assembled 3,000 Model Y in one week.
Read also
Tesla Model 3: the price drops by €13,500 overnight!
There would currently be 9,000 employees in Berlin, but the brand wanted 12,000. Tesla would have trouble recruiting, especially since the brand would pay less than its German competitors, logically very present across the Rhine. And the employees already present in Berlin complain of long days and working hours on the weekend to boost production.
All this therefore has effects on delivery times, which have been extended. But as much to say, it is in a moderate way, with a lag of the order of a few weeks. Tesla’s French site announces deliveries for February/March with Model 3 or Y Propulsion. It is still very reasonable in the face of competitors who ask to wait for many months.
Through Reuters and CarBuzz
