The business world is increasingly competitive and it can be difficult for small businesses to compete with larger ones. This is where natural referencing (SEO) comes in. But do you know what it is and how it can be used by an SME?
Natural referencing represents all the techniques that can be used to optimize a web page or an entire site to make it appear at the top of search results, on Google for example! Here are the ways SEO can be used by SMEs to increase their visibility and, at the same time, accelerate their development.
It is possible to significantly improve the visibility of an SME thanks to natural referencing… But how to do it, concretely, to obtain results? The natural referencing of a business website is governed by complex algorithms which evaluate its relevance according to different criteria:
- content quality and length;
- selection of keywords;
- prioritization of information;
- layout ;
- coverage of a lexical field, etc.
To obtain results, a small business must take all these criteria into account and then target what are called “user requests” or “keywords”. These user requests must be selected according to their theme, their popularity and their competitiveness.
The resulting mission: rank among the first search results on said queries, in order to attract massive and qualified traffic.
Personalized professional support is often necessary for the success of a natural referencing strategy for small businesses (SMEs).
Whether referencing a website, an e-commerce site or a marketplace using natural referencing…, the recommendations, or even the actions, of a SEO agency are often essential. They are all the more so when the company that wishes to improve its referencing has little knowledge in this area.
If you want to improve the natural referencing of an SME, you can also use professional SEO analysis tools. Their price depends, most often, on the different features they offer.
Three SEO strategies to implement as an SME
Here are three examples of natural referencing (SEO) strategies that can be employed by SMEs to compete with large companies.
Technical optimizations coupled with the creation of thematic pages
Metadata, text alternatives, hierarchy of titles… When all the technical bases of a site are optimized for SEO, the time has come to create what are called “thematic pages” to position the site on popular user requests. and targeted.
Small local businesses can obtain very good results by trying to be referenced on queries that contain a location: region, department, municipality…
The creation of recurring content
Regularity and content creation are two key elements of SEO for small businesses. An SME can thus manage to be well referenced on many requests by publishing, for example, strategic Blog articles each month.
SEO can seem daunting. But it is, in fact, a very powerful tool for SMEs in all sectors.