Nissan has just presented a brand new strategic plan which stems from the first called “Nissan Ambition 2030” presented in 2021. Obviously, the new one wanted to be more ambitious than the previous one. Finally, this is especially true for Europe…
Surprisingly, while the Diamond manufacturer announced a little over a year ago that it was going to turn its back on combustion from 2030, the other major member of the Renault-Nissan Alliance does not consider still nothing like that. Surprising, it is all the more so since the Japanese brand was one of the very first to embark on the adventure of electrification, with Renault precisely. Because yes, the first Leaf was launched in 2010, two years before the Zoe. And if it now wants to go further in terms of electrification, its ambitions remain modest.
Falling ambitions in China
It’s a safe bet that the recent vote by the European Parliament has prompted Nissan to rethink its strategy for the years to come. Because it is especially on the Old Continent that the objectives are higher, the Japanese brand now aiming for 98% of electrified vehicles in 2026, against 75% in its previous plan. Conversely, in Japan, it is counting on 58% of electrified cars over the same period, not much more than the 55% targeted previously. In the United States, no change, it still aims to achieve 40% zero-emission cars by 2030. Correct, nothing more. And in China, there, Nissan is even revising its ambitions downright with 35% of electrified models within 3 years when it had started with a proportion of 40%. Difficult to speak of true conviction in these conditions. While it is supposed to go further than the previous plan which bore the name “Nissan Ambition 2030” unveiled in 2021, Nissan’s new strategy still lacks ambition.
A range that should not change much by 2026
A quick look at the current range of the manufacturer sold on our territory shows that the work will not be very difficult. Today, few models do not offer at least an electrified version. The term was chosen with care, Nissan does not speak only of 100% electric vehicles, but also of hybrids, plug-in hybrids or even mild hybrids. Thus, the Juke which has recently benefited from the hybrid motorization of its cousin the Renault Captur is, electrified, in part. The new Qashqai and X-Trail offer just that. And of course, the 100% Leaf and Ariya come into the count. In the end, it’s only the Micras and utility vehicles that are somewhat spotty and on which Nissan will have to work. In the case of this first, salvation will soon come with its replacement, which will be closely derived from the future electric Renault 5. For the last cities, there will be movement too. Example, the Townstar, cousin of the Kangoo, has also recently been available like it in zero emissions.
19 new 100% electric models in 2030
In terms of models, Nissan “now plans to introduce 27 new electrified models in 2030” worldwide, up from 23 previously. Of these 27 vehicles, 19 will be 100% electric models. It’s a little more than half, certainly, but nothing too much. Above all, we are surprised not to know the precise objectives for Europe that year. 5 years from the upheaval that will see the thermal vehicle banned from sale, we imagine that Nissan is aiming for a figure close to 100%, but this is not specified. Did you say “ambition”?
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