Email marketing is a tool widely used by companies as part of their web marketing strategy. It is a powerful communication channel to generate sales and maintain a connection with your customers. This Udemy training aims to provide you with all the skills necessary to effectively manage your emailing campaigns using the Mailchimp tool.
Marketing emails should contain information of interest to the targeted people. Professional emailing software is essential to manage all of your mailings, you will be able to collect useful statistics which will allow you to adapt your communication.
Email marketing: Udemy training in detail
In this training you will learn how to create a quality email list and to recover emails from qualified prospects. You will be able to achieve attractive page landings to improve the conversion rate. Setting up an automated email campaign will become a simple action, you will integrate the method to use. This course is ideal, if you want to know advanced email marketing strategies. Thus, you will obtain positive results and your efforts will be rewarded, your work will be precise and well oriented. Copywriting will have no more secrets for you, your content will be optimized to convince your customers. You will learn to analyze the results to adapt your strategy and better understand the expectations of your customers / prospects.
This course is suitable for beginners who wish to become experts in email marketing.
The benefits of email marketing with Mailchimp
The purpose of email marketing is to inform and retain contacts interested in your services or products in order to generate sales by directing them to certain pages of your site. Emailing, in addition to social networks, is one of the main channels to activate your contacts. By using a good emailing tool, you can get a significant return on your investment. The low cost of an email campaign is an advantage that continues to appeal to many companies and different industries. This marketing action is accessible, you just need to be trained to fully exploit the potential of emailing.
Mailchimp is a very popular and easy to use tool, in three steps you will be able to schedule the sending of your emails. First, you will design the template of your email (without needing any knowledge of HTML) and you will be able to preview the email easily. Then you will choose a list of contacts and you can send the email using your database. In this Udemy course, you will learn how to go about it in detail to use all the available features that you might need.
Emailing meets various objectives:
- Customer acquisition
- Retain your existing contacts
- Sell more massively
- Improve your image (position yourself as an expert)
- Develop your notoriety