Fisker hopes to make a big splash in the global automotive market. But Henrik Fisker, its founder and CEO, understands that this may require compromises.
Production of the Fisker Ocean electric SUV has just begun. But the brand has already warned that it would be lower than the first estimates. The brand has indeed shortage problems on certain components.
As reservations for the Ocean reach 65,000 units, Fisker has already planned a full year to fulfill them. This is why Henrik Fisker does not rule out partnering with a major brand, automotive or not. According to him, this association would bring confidence to buyers and efficiency to his company.
“Buyers are no longer loyal to their traditional brands. It changes everything”Fisker told the Reuters Automotive Conference in Munich. “If we collaborate with someone, we can move faster. This can be with suppliers, other car manufacturers or technology companies. We are exploring all of these avenues. »
A realistic approach to lowering prices
Fisker, on the other hand, does not want to wait for gestures from the authorities to make the electric car accessible. According to him, policies like the US Inflation Reduction Act are not sustainable in the long term.
“You cannot react to politicians’ decisions. You feel like you can do something this year, and in four years it changes again. »
To limit the cost of his cars, the entrepreneur wants to reduce the number of parts. Its second model, the Fisker Pear, will use 25% fewer parts than a conventional electric car. However, he refuses to make large chassis parts, as Tesla does with the Model Y. Elon Musk’s firm has indeed managed to reduce what previously had 70 to one part.
“We didn’t make three giant mega-molds”, he added. According to him, this entails too great a risk of sending the car to the scrapyard at the slightest accident. In contrast, Fisker will work with steel parts, and simply combine them into a single stamping. This will reduce the number of parts, and therefore the price, without actually modifying the structure of the vehicle.
The violent reaction of Henrik Fisker to the takeover of Twitter by his rival Elon Musk