The Dacia Duster celebrates its 500,000th registration in France. A success due to the unique positioning of this vehicle, which is aimed at families.
Dacia’s Duster reaches an emblematic milestone. This May 24, this iconic vehicle from the Romanian firm celebrates its 500,000th registration in France. A stage reached after 13 years of marketingsince April 2010.
This march was achieved in two stages. Between 2010 and 2017, the Duster made its appearance in the landscape of the automotive world and imposed itself there. It sells at 291,764 registrations. Renewed in 2017 to be more successful, it still flows 208,236 copies over the last six years.
Duster, the vehicle that democratized the SUV
The firm celebrates a model that has “democratized the SUV”, in a press release. It’s about « of the best-selling SUV in France to individuals in 2022. This trend is confirmed in 2023.” Sylvain Coursimault, Marketing Director France at Dacia, talks about this flagship model of the Renault group firm, aimed at families :
“Duster is THE emblematic model of our brand. The most accessible family SUV on the market, it allows our customers to ensure their daily journeys in a very comfortable, efficient and economical way. It also accompanies them in their leisure and outdoor adventures with their family or friends, without forgetting all the necessary luggage and equipment. »
The interlocutor praises the single positioning on the market for this car and its power of attraction :
“With this unique positioning on the market, Duster is one of the models that most retains its customers when renewing their vehicle. It also attracts more and more new users every year since six out of 10 customers say they have not hesitated with another model on the market. »
Remember that the Duster is available from 17 990 euros. In the case of long-term rental (LLD), prices start at 270 euros per month, i.e. nine euros per day.
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