Whether with three bands or comma, the two giants of sports equipment rush into this other El Dorado that is the metaverse. In the wake of Nike, Adidas is committed to this new playing field by creating NFTs that will allow access to virtual collections, to live rare experiences and to federate a community around ” this trusted friend ».
The competition between Adidas and Nike is played even in the metaverse. While the comma mark has launched its own, Nikeland, and bought the specialist in virtual sneakers RTFKT, it is the turn of the three-stripe brand to show the full potential of with his very first . These will provide access to virtual clothing as well as to products .
The metaverse is not the prerogative of luxury homes. If Balenciaga, Gucci, or evenLauren showed interest in this , ready-to-wear, fast fashion, and sportswear brands have also already gone from theory to practice. The initiatives of Nike and , who announced a week ago the launch of their own parallel universe, with the intention of offering exclusive experiences to users, but also rare products.
A first collection of NFT “Into the Metaverse”
Nike presented its new , then in the process bought the start-up RTFKT – to pronounce artifact, please – specializing in the design of clothing, but mostly virtual sneakers. It did not take more for Adidas to follow suit with its own universe, which the brand officially presents today, with a very first series of NFTs, these non-fungible tokens that allow access to works and other rare or exclusive digital products, which we will not finish talking about.game,
Adidas is entering this new digital era that is the metaverse with a first series of NFTs. © Adidas
« The opportunity with theis that it creates endless possibilities for us to connect, create and find our place. And it is above all on this feeling of belonging that we focused at the start. (…) When we think about the role we can play as a brand to be that trusted friend of our members who seek to join this space. In essence, how can we help our current members, educate them, inform them and show them the way? », Explains Tareq Nazlawy, senior digital director at Adidas.