Zapping Auto Moto Renault Rafale: first contact with the large SUV coupé from the Losange
Competition is raging in the electric car industry, to the benefit of consumers. Indeed, Tesla has launched an aggressive price war for a few months. A battle that the French groups currently refuse to follow.
The latter indeed remain on their well-thought-out and defined strategy. Unlike Tesla, they are not looking to increase volumes but to keep their margin on each vehicle produced and the value that results from it, for used models. Witness a spokesperson for Stellantis, interviewed by The Parisian :
“No adjustment, no impact. The group has a pricing policy that it intends to stick to, because that’s what preserves the value of the cars over the long term.”
Same story on the side of Renault. “We have a thoughtful and fixed price strategy, we stick to it. The objective is not to confuse the customer but also to protect the residual value of our cars.”
Tesla plays on prices, under pressure
Remember that Tesla has reduced the prices of its vehicles several times. The latest example is recent, since it dates back to mid-August. A new price drop was announced but only in the United States and China. A constrained attitude, because the manufacturer is under pressure from Asian models, sold at very good prices.
This decrease has not yet reached Europe. See if that will change in the weeks or months to come. In any case, this could only boost the popularity of cars from Elon Musk’s firm, which are selling particularly well. Evidenced by the sales of the Model 3, which are on the heels of those of the Mégane E-Tech. But also those of the Model Y, which are ahead of the Peugeot 3008.
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To sum up
While Tesla practices a very aggressive price war, the main French groups that its Stellantis and Renault have, officially, no intention of lowering the prices of their vehicles. An attitude that could be changed.
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