GAC has launched its new strategic plan called 1551. Focused on international expansion, it confirms the arrival of the Chinese group in Europe in the very short term.
The Chinese automobile industry has set out to conquer the world, it is now obvious to everyone. But a major manufacturer was still very discreet on this subject: GAC. The public group of Guangzhou remains indeed little present on the export markets. Its first notable expansion is the launch of its Aion electric car brand in Thailand. But the new strategic plan called “1551” clearly has turned the tide:
- 1: reach half a million export sales by 2030
- 5: be significantly present in the following 5 regions: CIS, Europe, Latin America, Middle East, Asia-Pacific
- 5: 5 axes of brand transformation: internationalization, globalization of products, local production, ecological diversification, complete service offer
- 1: set up a global organization and talent management to build a global collaborative community
In addition to rather catch-all subjects with pretty words, we note that only North America escapes the ambitions of GAC. Europe, on the other hand, will be in the front line, since the manufacturer will establish its local headquarters before the end of the year. We can assume that the ambition will be to start selling by the end of 2024, primarily in countries in the West of the continent.
Naturally, our continent will welcome only electric models and we can already announce the arrival of the Aion brand, including the Aion Hyper GT sedan, then the Aion Hyper SSR coupe.
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