The boss of Lucid said he wanted to market an electric vehicle under the 50,000 euro mark before the end of the decade. The idea is to position itself in the Tesla Model 3 and Model Y niche.
Soon a model accessible at Lucid?
Peter Rawlinson, CEO of Lucid, unveils his plans. If for the moment the American brand has only one model, the Lucid Air, others are being designed. Lucid is working on an SUV called Gravity. Two vehicles clearly beyond the reach of most buyers. It takes at least 80,000 euros for the Air and the Gravity should be even more expensive. But the brand seems well and truly determined to offer a more ” accessible ».
Lucid is doing better, but its production will remain modest in 2023
The boss of Lucid wants a vehicle under the 50,000 euro mark. He stated to ABC News what company ” had to launch high-end models first before they could turn to more affordable offers “. According to him, it was the only way to make the brand work from a financial point of view. On the other hand, Lucid is now able to develop new technologies with greater efficiency and greater flexibility.
50,000 euros is still too expensive
Rawlinson therefore set himself the objective of releasing a model at 50,000 euros. It remains a high price, it must be recognized. Lucid’s boss is aware of this and says that “ what the world needs is a 25,000 euro electric car “. He does not lose hope and thinks that a model at this price could see the light of day in a few years ” thanks to the technology we are developing today “. Peter Rawlinson is not betting on long-range vehicles but on a quality ecosystem.
According to him, it is necessary to invest in slow charging infrastructures rather than in a single high-speed charging network. Several reasons for this: overnight charging puts less strain on the network in the United States » et « high-speed public charging has adverse effects on the environment “. 25 kWh batteries with a range of 250 km could be “ sufficient for most buyers “, according to him.