It was undoubtedly one of the great surprises of the creation of the creation of the Stellantis group at the start of 2021, a merger – let us remember – of PSA Peugeot-Citroën and Fiat Chrysler Automobiles, the rebirth of a brand that we thought irrecoverable, Lancia. Still distributed in Italy, it will return to 6 other European countries in 2024, including France. On the occasion of the presentation of the Pu+Ra HPE concept which prefigures the style of future productions of the Italian brand at the Italian Embassy in Paris, we were able to learn more about how this reintegration into the French automotive landscape will manifest itself.
20 dealerships across France
Already, a little reminder, this resurgence will happen next year with the new generation of Ypsilon – the third in this case. Thereafter, there will be a new model every two years, for a total of three. The next two, the Gamma SUV in 2026, and the compact Delta in 2028, will only be offered – unlike the Ypsilon – with 100% electric engines. In 2028, the Ypsilon will abandon its thermal mechanics.
That was for theory. Now we will have to sell them. However, the problem is there is no longer a network. This was precisely the subject of Lancia’s latest communication. It will be able to rely on 20 new distributors across France. To this, it will be necessary to add 80 after-sales service points. Sufficient or – on the contrary – oversized? Only the future will tell us. The launch of the Ypsilon is planned for the second half of the year, so we can expect a presentation at the beginning of 2024, probably in Geneva, or even by the end of the current year. In January 2025, we should already know if it was relevant for Lancia to make its return to France.
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To sum up
Lancia will make its return to France next year with a new generation of Ypsilon, and it is already preparing for it.