Nissan Ariya: a price cut to boost sales?

The price war that has been declared by Tesla and the Chinese brands, not all manufacturers necessarily wish to respond favorably. Within the same Alliance, Renault has already clarified on several occasions – through its boss Luca de Meo – that it does not wish to follow this new trend, but Nissan has decided to see things differently. Already, last March, the Japanese brand had added to the range of its Ariya (close cousin, remember, of the 100% Electric Mégane E-Tech) an entry-level finish allowing the price to drop just in below the fateful bar of €47,000 and therefore making it eligible for the ecological bonus. Today, it is going further with a general reduction in prices for this same model.

Prices falling sharply

Thanks to this, there are now two versions of the Ariya from which you can subtract the bonus of €5,000 or €7,000. In addition to the variant with a 63 kWh battery and in Engage livery, the price of which, by the way, drops by another €2,500 (that’s not nothing!), you can opt for the more richly equipped Advance finish (electric tailgate, steering wheel and heated front seats, 360° camera, etc.) whose price drops by a whopping €5,000! On the other hand, here too, you have to make do with the smallest engine (218 hp) and the 63 kWh battery with a just adequate range (404 km, not phenomenal for a family vehicle). Fortunately, the charging power (130 kW) is the same for all Ariyas, even the most accessible.

But be careful, the reduction does not only concern the basic versions so that they can access the bonus but all versions. On the model equipped with a 242 hp battery and an 87 kWh battery, prices drop from €3,100 to €4,600 depending on the version chosen. On the 4-wheel drive versions (this is what the e-4ORCE acronym refers to) of 306 hp and 394 hp, prices also drop by €4,600.

All Nissan Ariya prices (as of September 8, 2023)

Difficult beginnings

In fact, it seems that Nissan’s objective is to give a small boost to the sales of its SUV. It must be said that it is making a rather timid entry into the automobile market. Rather than talking to you about its sales in France, let’s look at the European registrations, which are even more telling. Since the start of the year, only 5,807 Ariyas have been delivered to Europe. At the same time, Ford sold 10,852 copies of its Mustang Mach-E which is far from being a great success and which is in free fall (-25%). And how can we not mention once again the success of the Model Y, direct competitor of the Ariya, first sale in Europe for all models and all energies combined with over the same period… 147,881 sales.

You will have understood, the Ariya does not unleash the crowds. Moreover, a quick glance at the Nissan press sites of our European neighbors and we notice that this reduction policy is not exclusive to France. This is the case in Belgium, Denmark and the United Kingdom.

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