The BMW Vision Neue Klasse concept is therefore not just a static model but a functional 100% electric vehicle. Video proof: the future electric 3 series reveals itself a little more.
The Neue Klasse reveals itself in movement
Officially presented at the IAA show in Munich, the New class keeps the fun going with this video in which we see the model in action on the road. BMW speaks of a “ new era » and the Neue Klasse marks this major turning point. The German brand swears to remain faithful to its fundamental principles, in particular that of driving pleasure. While integrating sustainable mobility.
BMW’s new 100% electric model will be on the roads from 2025. With this new generation of electric models, the brand promises 30% more range, faster charging and improved efficiency. A ” major technological leap » which will allow BMW to reduce its carbon footprint throughout the life cycle of the vehicle. A new way of moving forward, “ focused on the essentials ».
Neue New: a new era for BMW
With this campaign imagined by the agency The Game and named “ New New », BMW unveils a paradigm shift. The Vision Neue Klasse is a complete departure from the current design, with simpler lines and high-tech elements like this illuminated grille. A completely new generation of the BMW iDrive system was also announced.
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IAA Munich 2023 – BMW Concept Vision Neue Klasse: we discovered the future of the electric vehicle
BMW proves with this video that its model is indeed a fully functional prototype. However, some features will probably be different on the production model. According to the German manufacturer, this campaign tells the story of BMW’s transformation. Collaborations with several influencers have been signed and an augmented reality filter will be available on Snapchat.
Oliver Zipse, CEO of the BMW Group, believes that with the Neue Klasse, “ we put the mobility of the next decade on the roads and we bring BMW into a new era “. It’s not just a new series of models. The Neue Klasse heralds a profound and lasting change at BMW. If you missed it, here is our static test of the Vision Neue Klasse:
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