Leclerc, Carrefour, Intermarché, Système U, Casino and even Auchan. All these brands are affected by the government’s plan to sell fuel at a loss. But none will. The leaders of the latter firmly opposed it this Tuesday during a meeting in Bercy with Bruno le Maire, Minister of the Economy.
The latter refused for a simple and logical reason. “The possibility of selling at a loss will not be followed because it is not economically tenable”they said in unison, reports Le Figaro.
However, the brands wish to remain discreet about this choice. This for two reasons. It is first of all a question of protecting their image, because this will not be well seen. But also to spare the government, for whom this measure of selling gasoline and diesel at a loss is clearly in the process of being a flop…
The cost price rather than the loss on fuel
The major brands, however, agree to continue to sell fuel at cost price. Which is already not nothing but does not allow a big gain on the full tank. Still, this should be reassuring for small independent stations.
The latter feared that they would not be able to follow the law of fuel at cost. “It is a disaster”recalled Francis Pousse, of the Mobilians professional union. “We can not [rivaliser] with periods of cost prices and even less with selling at a loss”.
Rest assured, no one will be able to do the same, obviously. However, the government intended to put compensation in place for independent stations. This will likely be unnecessary.
It remains to be seen how the executive will react. Even though a majority deputy, Richard Ramos (MoDem, Loiret), recently requested a change in taxation on fuels. Which, however, is completely rejected by the government.
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To sum up
The government’s plan to sell fuel at a loss appears to be a flop. During a meeting on Tuesday with the Minister of the Economy, Bruno le Maire, representatives of the major brands refused to implement this measure.
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