Not content with having been able to get behind the wheel of a model of its new supercar, the 33 Stradale, our recent detour to the Alfa Romeo style center also allowed us to speak at length with Jean-Philippe Imparato, the boss of the brand. What should we expect in the coming years? We tell you everything!
Three areas of development
Despite their obvious qualities, the Giulia and Stelvio did not meet with the expected success and led the Italian brand into a negative spiral that the disappearance of the MiTo and Giulietta only worsened. The recently introduced Tonale can already reverse this trend. The future could be brighter with, from next year, a more accessible vehicle which should reach a wider target. In any case, Jean-Philippe Imparato has no shortage of ideas to revitalize the manufacturer. Three axes are studied simultaneously.
One new product per year until 2030
“The first is a stable product renewal”, he told us, while quickly clarifying his thoughts: “one launch per year”. And this until 2030. Next year, it will be the last of the triplets from the Tichy factory in Poland which will see the light of day (see test of the Fiat 600e below). Not much doubt on this point as Jean-Philippe Imparato speaks of an “excellent response to those who bought MiTo and Giulietta”. Understand that this is a small vehicle. Internally nicknamed the “Kid”, he should not bear the name Brennero contrary to what rumors had led him to believe so far. What we can confirm is that it will be the brand’s very first vehicle to adopt a zero-emission engine and that, like the Fiat 600e, it will also be offered as a hybrid.
There will be an end to thermal engines for the launches of 2025 and 2026. In an order that we do not know, 100% electric Giulia and Stelvio will follow one another. Will they retire current generations? Nothing is less certain as the brand will only definitively turn its back on thermal technology in 2027. More information will be shared next year. One thing is already certain, they will take on some of the stylistic features of the 33 Stradale. The “V” hood should be one of them.
In 2027, it will be a higher category vehicle “in particular to meet the aspirations of markets outside Europe, and in particular Asian and American markets” which calls for Alfa Romeo to “move upmarket”. We have already spoken to you about this model in the past. It will be a massive SUV and naturally zero emissions.
“Cars which are very typical and very inherited from our history” will follow in 2028, 2029 and 2030. Jean-Philippe Imparato won’t say much more except that we “are going to talk about sedans and coupes again”. Above all, he hopes that we will talk about convertibles again. A new Duetto for open-air electric potential? A GTV replacement for the coupe? And a new large sedan to succeed the 166, still to attract markets outside Europe? The bets are open. At any rate. By the end of the decade, the Alfa Romeo range should include a total of 8 models compared to 3 today (Tonale, Giulia and Stelvio). A hell of a program.
Sporty Quadrifoglio versions for each model
But that’s not all. “Beyond that, each high-end version, if we consider that the level of performance is sufficient, will be topped with a Quadrifoglio version.” Sports fans will have to appreciate it. Even if, naturally, sport will now be combined with electricity, and therefore silence. And all the more so since the boss of the brand doesn’t want “no nonsense”, he wants functional cars. An electric car that makes noise, he’s not a “fan”.
Small series vehicles to succeed the 33 Stradale
Finally, if we haven’t seen a very small series vehicle (“fuoriserie” in Dante’s language) since 1967, the 33 Stradale will launch a new fashion. Approximately every 3 years, the members of club 33 will meet to decide together on the next creation. A supercar should therefore arrive in 2027, the year of the transition to all-electric (well, well!). But be careful, for this particular vehicle and its successors, Jean-Philippe Imparato does not rule out a thermal engine to animate it (them). If you want to buy a new Alfa Romeo that is not 100% electric from 2027, it may be possible but you will have to start saving now, and not just a little!
Also read on Auto-Moto.com:
Fiat 600e test: the electric price advantage
New Volkswagen Tiguan: what changes compared to the old generation?
New Peugeot 3008: Arkana or Rafale, which will be its real rival?
To sum up
The Tonale allows the Italian brand to find colors, the 33 Stradale is intended to be a showcase, a passing of the baton between the Alfas of yesterday and those of tomorrow. Exactly, what could this future look like? Some answers.
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