Porsche wanted to register the sound of its new electric cars with the European office. Unfortunately, the latter refused it, considering it too undistinctive to accept it.
Like other manufacturers, Porsche wanted to develop a specific sound for its electric cars. BMW worked with film soundtrack composer Hans Zimmer for its electric models. For its part, Mercedes called on Linkin Park multi-instrumentalist, Mike Shinoda, for the sound of its cars.
Porsche developed the sound of its electric cars in-house, with its engineers. The manufacturer then submitted a patent application for his creation, and described it thus in the file.
“The sound is futuristic, melodious and has a certain tempo as well as patterns and dynamics. »
The firm judged it “enough to evoke recognition” of the brand. “It combines the typical characteristics of a musical composition, namely dynamic structure and different pitches, and brings them together to create a memorable and unusual sound. »
The sound “cannot distinguish” a Porsche
Trying to popularize its concept, Porsche also described it as a mixture of several elements: “The opening motif of Beethoven’s 5th Symphony, the sound of KITT’s scanner in the K2000 television series, or the sound of lightsabers in the Star Wars film series. »
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But the European Union Intellectual Property Office (EUIPO) refused Porsche’s filing. The noise created by the brand does not distinguish it from that made by cars from other manufacturers.
“According to the Office, this is a sound which, although not realistic, imitates the sound of an internal combustion engine accelerating until it reaches the desired speed”declared the EUIPO.
“The fact that the vehicles themselves do not produce this sound may be known to consumers, but in no way gives them the opportunity to distinguish the products and services of the application from similar products and services offered by other companies. »
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