At the Lyon Motor Show, hybrid and electric cars were present in the vast majority. But what struck us most was the way in which the new manufacturers clearly established themselves.
The Lyon Motor Show was a success, with more than 50 manufacturers exhibiting their new products. After the loss of the Geneva Motor Show, which will return in 2024, but will have to reinvent itself to survive, and the transformation of many motor shows into mobility festivals, such as the IAA in Munich, motor shows are struggling to find the perfect recipe.
And yet, this seems obvious for the Lyon Motor Show, which attracted brands without any problem. Around fifty, including several that we have never had the opportunity to see in this place.
Indeed, this Lyon Salon had a taste of renewal, even a taste of vision of the future. The new manufacturers were indeed present, and on stands that were sometimes more imposing than the traditional ones.
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Imposing and well-placed stands
We think in particular of VinFast, the Vietnamese brand whose value continues to yo-yo. It was an opportunity to see the VF-8 electric SUV, the manufacturer’s new European spearhead, on the stand.
And to show its presence, VinFast pulled out all the stops, with a large location at the entrance to the main hall. Eager to show off, the Vietnamese firm set up shop opposite BMW and Mercedes. A winning strategy judging by the number of people present on the stand throughout Thursday.
Just behind these three brands, we found Mini and its new electric car, but also Smart. The brand exhibited its two new 100% electric products there. MG Motor was just behind Smart, while the rest of this first part of the hall gave pride of place to classic manufacturers such as Kia, Audi, Ford, Hyundai and Audi.
In the second part of the show, among other classic brands like Toyota or Nissan, several Chinese manufacturers had pride of place. Aiways brought its two electric SUVs, Leapmotor was present with its T03 electric city car.
Lotus brought its imposing Eletre, and BYD had three electric models on its stand. Even more surprising, we found Tesla in this part of the show. The firm, already present last year in a discreet manner, this time had a stand on which we found its four current models.
A step ahead in electrification
And Tesla was no exception to a trend found among all new brands. Last year, new manufacturers were already present in large numbers at the show. But at the time, they were discreet, with models who were not that attractive.
This year, on the other hand, all these brands had made an important place for themselves, to showcase themselves. And for good reason, their models were mostly electrified, or even electric.
In this year of record sales of electric cars in France, we can only agree with them. Faced with traditional brands mainly providing hybrid vehicles, rechargeable or not, the 100% electric ranges from BYD, Tesla and VinFast had something to attract.
Especially since among the competition, the prices of hybrid cars are not the most competitive. For a high-end hybrid Renault Australe, for example, you need to count on 51,000 euros. We also know, after having tried it, that the Peugeot 308 PHEV exceeds 50,000 euros in the catalog.
So of course, equivalent vehicles at defying prices were not legion, but we found a very good diversity of electric models, which it was often possible to test, and to acquire or rent for a long term with tempting offers.
The sales trend, which places the Tesla Model Y in the lead and gives pride of place to new outsiders like MG, is not just an impression visible in the monthly or quarterly results tables.
Recently, BYD called on other Chinese brands to “demolish” historic builders. For the first time, we had the impression of seeing this transition with our eyes, materialized in the form of direct opposition.
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