The German manufacturer had planned to increase the production rate of the Audi Q4 e-tron by relying on the capacities of the Zwickau and Brussels sites. The brand is ultimately forced to review its roadmap because demand is not there.
Production of the Q4 e-tron remains in Zwickau
The Q4 e-tron is currently manufactured at the Zwickau factory in Germany. It was planned that this electric model would also leave the Belgian factory in Brussels, with a start at the end of 2023. In its initial strategy, Audi had in fact anticipated an increase in sales and therefore the need to appeal to another site. But since demand is too low, Zwickau’s capacities are more than sufficient.
Audi has therefore decided not to transfer production of the Q4 e-tron to Brussels. To the great dismay of the employees, who also put on strike for two days. Audi has informed its teams that current demand does not “ did not require an increase in production rate » of the electric SUV.
Sales are not there
Quite the contrary. Zwickau employees can largely meet current demand. On the German site, the Volkswagen group has already cut 269 jobs due to low demand for the ID.3, ID.4 and ID.5. This announcement is the straw that broke the camel’s back for the employees of the German group.
Due to lack of sufficient sales, Volkswagen reduces production of electric models
A trade unionist spoke to our Belgian media colleagues The standard. He affirms that ” the workers are destabilized and management has failed to calm them down. While it was recently announced that there would be no temporary job cuts, production lines were already shut down for three days last week. Those in charge don’t know what they’re doing ».
For the moment, the Q8-e-tron and SQ8 e-tron are the only two models that will leave the lines in Brussels. Before wanting to transfer production of the Q4 e-tron to Belgium, Audi must first find a solution to accelerate sales.
rewrite this content and keep HTML tags