Let’s go back for a few moments in the fall of 1996… At that time, the best team in Formula 1 was called Williams. The sublime FW18 was powered by the Renault V10. And at the wheel, we found a young French-speaking and spectacular driver on the track: Jacques Villeneuve.
At the same time, Renault – just privatized – is launching phase II of its Safrane. A bourgeois and elegant sedan … a little massacred by the way by the designers.
For advertising, the agency Publicis decides to direct Jacques Villeneuve, tracked down by a fake journalist when he has just picked up his mail in front of his dummy house.
As the Twitter user who found the 30-second spot quite rightly says, the man who will become Formula 1 world champion the following year has not changed so much …
He suffered from alopecia and he already wore plaid shirts in 1996 pic.twitter.com/D1AufwhQcb
– Jean-Louis Tricot (@JLTricot) December 28, 2021
The Quebec pilot is not doing too badly on the stage game side.
On the other hand, we would have liked to have the videos of burns en Safrane in the aisle… if they ever took place.
To read on auto-moto.com:
At the wheel of Renault youngtimers (including the Safrane bi-turbo)
Renault news for 2022
Renault Mégane E-Tech electric vs Tesla Model 3: unexpected duel
A virtual museum to (re) discover iconic Renault cars
Renault Mégane E-Tech test: what is the electric compact worth?
PS. Alopecia happens to good people.