The new Google, mixed with artificial intelligence (AI), wants to emphasize the veracity of information, particularly when creating images.
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We have known since spring: artificial intelligence functions will soon be integrated into Google’s search engine. Now, the Californian giant is providing more details. An announcement was made on the Hema Budaraju’s blog, one of the senior executives in the house. It goes in the direction of an AI that is more responsible and concerned with the truth. The person concerned specifies in the preamble of his presentation: “ As we continue to experiment with integrating generative AI capabilities into search, we’re testing new ways to get more results from your searches – like creating an image that can bring an idea to life, or getting help on writing a project when you need a starting point. »
Images created by AI will be identified as such
Shortly, an AI that generates images but also videos, Imagen, will be integrated once and for all into the search engine – it is already accessible but on a limited basis, in testing. For Google, time is running out: for months already, Microsoft’s Bing has given us access to ChatGPT (text) and Dall-e (images) from OpenAI. If the search giant may seem to be lagging behind, it highlights the need to act responsibly and in fact, we can understand that the Californian company could seek to improve its long-poor image in this area. And so, every AI-created image from Google’s search engine will have a watermark indicating such an origin.
Image creation from Google. © Google
On the credibility of an image
Another new feature, Google will introduce an “About this image” service which will help estimate the credibility of a visual, and identify potential deepfakes.
Google will inform us about the origin of a given image. © Google
The new Google therefore appears to be the protector of the veracity of information. The multiple calls to order coming from the European Commission have undoubtedly contributed to this new approach, first commendable.
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