The Porsche designer thinks that Chinese manufacturers are drastically changing the market. According to him, not having a heritage helps these brands to evolve codes.
Chinese brands, which are entering the automobile market in large numbers, must build an image. This is obviously a challenge, but according to the Porsche designer, it is also a great advantage. Michael Mauer, who also serves as chief designer at Volkswagen, details the consequences of the arrival of these young manufacturers. He explains how they force historic brands to change their approach and philosophy.
“These start-ups, without heritage, can do completely different things”, specifies Mauer. However, he does not see these changes in philosophy and way of doing things as a bad thing. He even thinks that this could allow more audacity on the part of traditional manufacturers. “As a designer, I see this as a positive thing because it makes the decision-makers, i.e. the board, more open-minded. »
This change in dynamics is very noticeable in the automobile market. Mauer is convinced that this will have repercussions on the automobile industry in Germany. “I think the German automotive industry has the potential to be better”he concluded.
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