After record sales for the Mustang Mach-E in September 2023, Ford recorded a spectacular drop in October. Enough to push the manufacturer to reduce the size.
The Mach-E boosts Ford’s electric sales
Ford is struggling with electric vehicles. The American brand loses a lot of money on each model it sells, and on top of that sales are not taking off. At the start of 2023, the blue oval announced major developments within the Cuautitlan factory to stimulate production. A profitable strategy, until recently. Sales of the Mustang Mach-E plunged again in October, with only 2,732 models sold. In September, it was 5,872.
Despite a weaker month of October, the Mach-E remains the manufacturer’s flagship electric model. It represents 70% of total electric sales during the third quarter. Sales of the F-150 Lightning (the brand’s 100% electric pickup) notably fell by 46% between July and September.
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Overall, sales of electric cars still increased by 12.6% in October. It’s better than thermal models. Despite all this, Ford plans to slow down production of the Mustang Mach-E. John Lawler, the brand’s president, said last week that the company has already ” withdrawn part of the production of the Mustang Mach-E ».
Bad dynamics on the American market?
He is pointing out that ” we’re also slowing down other investments, including building a second battery factory in Kentucky “. In total, Ford plans to postpone about $12 billion in electric vehicle spending. A shared dynamic shared by Ford’s American rival: General Motors announced a delay in the launch of several models.
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So, are electric sales declining in the United States? The answer is no. They reached a new record with a share of 7.9%, compared to 7.2% in the second quarter and 6.1% a year ago. New models will arrive and stimulate the market: the Chevrolet Blazer EV, the Tesla Cybertruck, or even the Kia EV9.
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