Despite the 42 years that separate them, the DeLorean DMC-12 and the Tesla Cybertruck have a few elements in common. Giorgetto Giugiaro, the design legend behind the DMC concept, shares his thoughts on the Cybertruck.
Blatant common point: a provocative design
At the time of its presentation in 2019, the Tesla Cybertruck faced strong criticism for its provocative design. Internet users particularly let loose on social networks. Elon Musk’s model divides: some see it as the car of the future and others as a failed gadget. Disappointed, some Tesla engineers even tried to design another electric pickup in secret. Franz von Holzhausen, Tesla’s design boss, bluntly admitted that few of the company’s employees were satisfied with the Cybertruck’s design.
This shocking design is a common point between Elon Musk’s electric pickup and the DeLorean designed by Giorgetto Giugiaro in the 70s. According to the famous Italian designer, “ when you go outside the norm, it is almost always seen as a provocation “. He also remembers having suffered a lot of criticism when the American model came out. He perfectly understands what Tesla is going through today. Especially since the Cybertruck is quite strongly inspired by the design of the DeLorean DMC-12.
Selon Giorgetto Giugiaro, « you have to stand out, it’s a market necessity. The Cybertruck will be successful, I’m sure. I am convinced that it will find its audience “. The designer does not give his personal feelings about the electric pick-up and prefers not to judge it and say if it is “ beautiful or ugly “. But he is convinced that some consumers “ absolutely want a vehicle that stands out “. Targeting a niche may prove to be a wise choice on Tesla’s part.
Stainless steel was the downfall of the DeLorean
Like the Tesla Cybertruck, the DeLorean was also made of stainless steel. These are also the only two models to have made this bet. At the time, the famous model of “ Back to the future » was unlike anything else on the market (much like the Cybertruck today). Unfortunately, the choice of this demanding material will have shortened the lifespan of the American model. After just a few years, production was stopped due to “ too many quality problems “. The DeLorean is considered an industrial failure.
What happens when you shoot an arrow at the Tesla Cybertruck?
In 2023, technologies have evolved. Let’s hope that the same fate does not affect the Tesla model. The American brand nevertheless recognized that the production of the Cybertruck posed numerous technical challenges. Elon Musk admitted that the equation was tricky and that it was a “ vehicle whose financial profitability could be delayed “. By the 1980s, the DeLorean had failed to find enough customers to survive. Tesla needs to keep this in mind so as not to make the same mistakes.
Giorgetto Giugiaro remembers that the stainless steel bodywork was often singled out by consumers as a major defect. According to them, she had to “ be cleaned constantly “. Otherwise, the material is likely to show fingerprints. Three other problems contributed to the DeLorean DMC-12’s failure: body panels were misaligned, performance was disappointing, and interior quality was poor. Complaints also made against the Cybertruck.
Already big defects on the first Cybertrucks
If Elon Musk’s electric pickup has not yet officially left the factories, certain models have already been seen. A few days ago, Franz von Holzhausen visited the event “ Cars and Coffee », in Malibu, with his Cybertruck. Our colleagues atInside Evs noted numerous defects on this pre-production model. This summer, Elon Musk had nevertheless promised a “ level of finish as perfect as Lego “, with a “ accuracy less than 10 microns ».
On the model seen in California, however, there were gaps between certain body panels. big enough to fit a finger through “. It’s surprising to see a model with so many flaws a few days before its release. In any case, this is proof that in 2023, several decades after the release of the DeLorean, stainless steel models still pose just as many technical challenges for manufacturers.
Video – 7 minutes aboard the Tesla Cybertruck tested on demanding roads
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