They appear larger than life… Seductive and sometimes even captivating, these virtual dolls have their entourage of fans who follow their escapades, which is not to displease many brands who happily praise their abilities as influencers.
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Could we create some kind of ideal woman? This was the approach of Rubén Cruz who heads the Spanish agency Clueless.
Ainata Lopez thus appeared on InstagramInstagram during summer. A virtual girl charmcharm bewitching who was born in Barcelona, a gameusefollower of fitnessfitness, cosplay lover. At the end of November 2023, she had 146,000 followers on Instagram, which allows her to earn, as an influencer, between 3,000 and 10,000 euros per month. Because the bimbo regularly engages in product placement: lingerie, food supplements for athletes… Let it be said: many brands quickly saw the potential of these creatures generated byIAIA !
Within everyone’s reach
In reality, creating a virtual character is the infancy of art since the advent of generative AI such as Midjourney, capable of producing ultra-realistic characters. If we experiment a little with the techniques of deep fakewe can then place these beguiling faces on the bodies of very real girls in the process of swaying, and captured on TikTokTikTok. Some YouTubersYouTubers even try to explain how to create and animate such characters, in particular using geek tools available on Github.
Dozens and dozens of virtual characters on social networks
In reality, if the Clueless agency was able to make people talk about it through the beautiful Ainata, the phenomenon dates back several years: the virtual characters present on the social networkssocial networks are more and more numerous. They are usually created with Stable Diffusion, because this generative AI can be installed autonomously on one’s computer, which helps to use it on a large scale.
Failing to place their face on existing videos as mentioned above, applicationsapplications animation like Gen-2 or Pika Labs can be used. What’s more, the latest version of ChatGPT makes it easier to create chatbots that can help these personas hold meaningful conversations.
Lil Miquela, Imma, Shudu and other influencers…
In Japan as in the United States, the phenomenon is already very old, with stars such as Imma.gram who have nearly 400,000 fans. Lil Miquela, who appeared in 2016, is usually considered the first virtual model and has 2.7 million followers. She was notably requested by Calvin Klein and SamsungSamsung. Posted online in April 2017, Shudu (241,000 subscribers) has the particularity of being African-American.
Let it be said: the influencer market has been estimated at more than 4 billion annually. Clueless has received the message well and has already created another virtual influencer, the Argentinian Lima, who, although a football fan, appears as a more discreet personality.
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