While Lamborghini has just unveiled its plans for the next few years, the brand announces the launch of its first electric model.
It has been a few weeks since we know that Lamborghini was to announce its strategy for the next few years, while the Italian firm must also adapt to new environmental constraints. Like all manufacturers, the Sant’Agata Bolognese brand must review its plans in order to comply with increasingly strict standards, particularly in terms of polluting emissions. Because besides the CAFE regulations, sanctioning manufacturers posting excessively high discharges, the European Union plans in the long term to reduce the place of heat engines on the market. In other words, brands have every interest in adopting a new strategy. This is the case with Lamborghini, which has just detailed its plans for the years to come. And the least we can say is that the time will be electrification, as the brand plans to invest more than 1.5 billion euros over the next four years, in order to go green.
But there is no question of going all-electric right away, unlike many brands such as Alpine, Ford or Lotus, which have already announced this will. At Lamborghini, things should go smoother, as the hybrid acts as a transition. A strategy that is part of the plan ” Direction Cor Tauri »Detailed this morning by Stephan Winkelmann, the current CEO of the brand. But before moving on to virtuous models, Lamborghini still wishes to bring thermal engines to life, with a first step called “Celebration of the internal combustion engine”. This will extend over 2021 and 2022, and will result in the launch of two new products powered by a V12. These will then be two new versions of the Aventador, details of which have not yet been revealed. We will probably not have to wait too long, since the first variation should arrive later this year.
Hybridization in force
After paying a fine tribute to its legendary V12, Lamborghini will therefore move on to the 2nd phase of its strategy, which will therefore materialize through the massive hybridization of its range. From 2023 will therefore be revealed the brand’s very first production hybrid model, which could then undoubtedly be the Urus, even if all is only speculation for the moment. By 2024, the entire range could then be electrified, while the Italian brand wishes to reduce its CO2 emissions by 50% from 2025. On this date, the firm will make a big turning point, since it will present its very first electric model, the specifics of which have not yet been detailed. Anyway, the boss of Lamborghini points out that “ the use of lightweight carbon fiber materials will be crucial to contain the weight of the electrification “. Something to reassure all those who feared to see the weight of future sports skyrocketing in the years to come, to the detriment of pleasure.
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