Lucid Motors wants to attack a more affordable market than that of its Air electric sedan. The American-Saudi manufacturer is working on a model competing with the Tesla Model 3.
Lucid Motors currently only has one model in its range: the Air electric sedan. This is intended to be luxurious, with a base price of nearly €100,000. Soon, the firm plans to market an imposing ‘zero-emission’ SUV called Gravity. This will also be a high-end model, including a six-figure entry ticket.
But Lucid Motors, an American firm with Saudi investors, plans to broaden its objectives. Thus, she is working on a medium-sized model, codenamed “mid-size” which only mentions its size and not its format. But Lucid is talking about a vehicle competing with the Model 3 and Model Y. So it could be an SUV.
“’Mid-size’ is a very interesting program”said Derek Jenkins, vice president of design. “The goal of all of this is to establish ourselves in this luxury segment and then take all the attributes, all the capabilities and one version of the technology to go mainstream.”
“That’s what this car represents, and it has all of that, amazingly. We’ll say as much as we can as soon as we can. I would say the design is pretty solid at this point, but there are still some things being looked at.”
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Peter Rawlinson, CEO of Lucid Motors, gave further details on this model at Electrek. He confirms that this project is not just a draft, but that it is already underway in the Lucid factory.
“’Mid-size’ will be our most affordable car, more of a competitor to the Model 3 and Model Y. It will arrive in a few years”Rawlinson confirmed. “It already exists in a design studio, and it already has advanced engineering.”
Like the model’s designated competitors, this new Lucid will arrive with a large production volume. A strategy which is reminiscent of that of Tesla, with the Model S preceding the more popular Model 3.
“For the first time, our vehicle will be an open competitor to Tesla. It’s our high-volume platform and we’re going to do it in a few years. I want to be very clear about this. We may be competitors to Mercedes today, but we are going to face the Model 3 and the Model Y.”
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