Cadillac’s new standard-bearer, the Celestiq sedan is no longer a concept or a prototype. Its production has just started. In small series and by hand to justify a stratospheric price.
Cadillac wants to take advantage of the transition to electric to reposition its image at the top of the global automotive hierarchy. After all, isn’t the historic slogan of the brand that bears the name of the founder of the city of Detroit “Standard of the World”? The GM firm has therefore chosen to relaunch a large sedan. The Celestiq must take over from a line interrupted in 1996 with the disappearance of the Fleetwood.
But between the fall in the brand’s image, disenchantment with sedans and competition from the already well-established Tesla Model S, Cadillac has chosen to target the very (very) high-end. Are the volumes low? It’s desired…
The Celestiq will therefore be exclusive, and very expensive. The price starts at $300,000 and each copy will be produced to order, by hand. Production has officially started, and not in just any factory in the group. The Cadillac Celestiq is produced at the heart of GM engineering and innovation, at the Warren Technical Center. A site inaugurated in 1956 in the presence of President Eisenhower, created by architect Eero Saarinen and classified as a historic monument. The Celestiq is the first vehicle to be produced there.
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Cadillac has confirmed its return to Europe thanks to electric vehicles, starting with the Lyriq SUV. But the Celestiq sedan has not yet been announced on our continent, where its sales would be more than confidential in any case. The markets for which it has been confirmed are North America, China and the Middle East.
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