Over the whole of 2023, Toyota sold 104,018 electric cars. A rather low score, especially when compared with the total number of vehicles sold by the brand.
Toyota misses out on electrification
In 2023, Toyota retained its title as the world’s largest manufacturer. Overall, it is the company that sells the most cars. On the other hand, the brand is far from being a champion when it comes to electric cars. Even a much less globally distributed firm like Volvo sold more electric models than Toyota.
Electric cars cannot dominate the market according to this big automobile boss
In fact, the Japanese manufacturer has only sold 104,018 electric vehicles. A grain of sand among the 11.2 million vehicles sold over the whole of 2023, all engines combined (0.93%). The boss of Toyota no longer hides his vision on the subject. According to Akio Toyoda, grandson of the founder, “ electric cars will never represent more than 30% of the automobile market ».
This score of 104,018 electric cars sold in 2023 is still a record for the Japanese group. In fact, only 24,000 100% electric models were delivered in 2022 worldwide. A paltry figure compared to the giants of the sector.
The Japanese still sells 65% of thermal models
Toyota, on the other hand, is known to be the champion in hybrids. The proof: 3.4 million of these models were sold in 2023. In the coming years, the focus will also be on hydrogen. A technology which is still in its infancy as the group only sold 3,921 fuel cell models across the world last year (a decrease of 0.1% compared to 2022).
Thermal cars still represent the vast majority of models sold by Toyota. About 65% of all sales. Toyota is therefore taking the opposite view of several major manufacturers. Volkswagen is, for example, looking to accelerate on electric vehicles. In 2023, electric sales represented 8% of the German group’s total sales. At Volvo it’s 15%. Same thing at BMW.
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